There was a time when simply having a website was enough to count as digital marketing. However, the days of bragging about that URL on your business card are long gone. It isn’t enough just to be online; your enterprise has to be an active member of the community on social media platforms.

You need to share content that engages with your intended audience and bolsters the brand. If you don’t, you run the risk of losing to your competitors.

A successful engagement strategy begins with understanding which social media platforms your customers use and why they visit those sites. For example, young adults flock to Twitter to get news and links to other resources. On the other hand, professionals are more likely to use LinkedIn to catch up with developments in their respective industries and share inspiring testimonials.

One of the best ways to reach a broader audience is through YouTube. Ysers from all backgrounds search for how-to videos and other informative content.

No matter which platform you use, your organization stands the best chance of making an impression with content that goes beyond traditional marketing. Consumers are far more likely to share or engage with posts that entertain, inspire and educate. For example, a video detailing the science behind a new product might be much more effective than a simple demonstration.

Posts that tell your company’s story in an inspirational way could do a lot to build a positive impression of your brand. From a down-to-earth perspective, content that announces upcoming sales and discounts also have a relatively high rate of engagement.

The power of social media

To learn more about how an online strategy can make a big difference for your company, take a look at the infographic below. It contains facts and figures about the power of social media that you can use to create targeted posts that your customers won’t ignore.

This infographic was created by Crestline Custom Promotional Products.