Do you consider search engine optimization (SEO) and content marketing to be completely different strategies? If you do, you shouldn’t. SEO and content marketing are very much interconnected and depend each other. In other words, without high-quality content, you can’t fully realize the key benefits of SEO.
Helpful and useful content on your website can help your audience stay longer on your website and this helps your search engine rankings.
Why great content is critical for successful SEO
What are the key benefits of content and SEO?
High-quality content produces a higher click through rate
Google considers your click through rate (CTR) as one of many important factors when ranking your website. The more you get users to click on your hyperlinks in your content, the greater your chances of getting better search engine rankings.
Great content helps generate backlinks
Created high-quality content is one of the best SEO strategies for generating backlinks from high-authority websites. For search engines, good backlinks indicate credibility and trust. When you produce high-quality backlinks, the higher you are likely to rank on Google.
High-quality content help you incorporate important keywords
Great content is the only way to make sure that you can strategically use your keywords, and help you compete better your competitors in your industry.
Great content improves the user experience
SEO involves generating backlinks, writing high-quality blog articles, and writing content with targeted keywords. Also, with high-quality content and good SEO, you can create a website with sound structure so your audience can navigate easily and enjoy visiting your website.
SEO and content work together, not in isolation
SEO and content can not work successfully in isolation because both elements complement each other. As a marketer, you should focus on creating great content to improve your SEO efforts.
Read this infographic below from SmartBlogger to see why great content is crtical for successful SEO.
This infographic was created by SmartBlogger.