Digital marketing is a key part of any modern business model and marketing strategy. There are numerous ways that a successful digital marketing strategy can benefit your company. With almost every business now using social media, search engine optimization (SEO), and other digital marking tools to market their products and services, digital marketing has become a must. Digital marketing can help you successfully influence purchase decisions, increase your sales pipeline, and grow your company. Let’s dive into why digital marketing is important for businesses.

Why digital marketing is important for your businesses

In the infographic below, Point Blank Digital highlights 100 different data points to underscore the importance of using of digital marketing. If you looking to get a better understanding of each key element of digital marketing, this infographic can help you. It visually discusses the key elements of search engine optimization (SEO), pay per click (PPC), content marketing, social media, video marketing, and email marketing. It provides the definition of each component and key stats on why that component is important. For example, SEO is a marketing discipline focused on growing visibility in organic search engine results. Google is responsible for 97% of total organic search traffic.

This infographic was created by Point Blank Digital.