As a new year begins, there are many concerns that businesses must address. With increased online traffic and the need for remote customer service, organizations have to take a moment to revamp their website. While building new elements into your website revamp, you can also find opportunities to provide improved accessibility.
Accessibility in web design has been an increasingly popular topic of conversation. As our daily lives move to a more digital format, considerations have to be made for those with disabilities. This includes a spectrum of compatibility and accessibility features. Accessibility and inclusivity can inform every part of your website — including your blog.
1. Current event updates
Whether most businesses like to admit it or not, a compatible website or blog design should also include current event updates, especially those about COVID-19. Some organizations will need to bring attention to shipping delays and supply shortages. Others may need to update their customers about in-person requirements such as masks and social distancing. However, all businesses need to make sure that these updates are clear and accessible to customers.
One easy way to make these updates understandable is through specialized banners. Do some research into the psychology of color schemes before making your decision to help you make the biggest impact. The psychological effects that colors can affect potential engagement, and create a perceived urgency.
There is more to the psychology of colors than what meets the eye. There is a reason why we associate certain colors with danger or importance. From wet floor signs to traffic signals, we can see how effective these choices can be.
Certain colors such as blues, greens, and purples have a calming effect. These are not likely to bring attention to a prioritized message. Warm colors, on the other hand, such as yellows, reds, and oranges, draw the eye and convey a sense of urgency. Using warm colors to highlight important updates will draw the user in and convey that your message is important. When considering color, you will also need to take into account what combination of colors is most accessible.
2. Accessible design
Accessible design in website content and technology has become a bit of a popular topic lately. This has been driven by the increased use of technology in our everyday lives; something that has only been increased by the pandemic. Accessible design influences everything from website coding to color palette, and even your choice of font.
The core concept behind accessible design states that what is being made should be usable by anyone who needs it. Consider your color palettes. For example, and how they will be viewed by someone who is colorblind. Similarly, certain fonts make websites easier to read for those with dyslexia. By taking into account the full spectrum of potential users, you can make your website more accessible.
Not only do accessibility choices benefit customers, but they also drive more traffic to your website and enhance your search engine optimization (SEO). Ease of use is not the only reason why customers will be drawn to your website. Using HTML tags and standardized headings throughout your website can improve your SEO standing. By using accurate and carefully chosen headers and tags, programs like Google Analytics will accurately catalog and display your website. In addition to the coding and design of your website, take time to consider the content you are creating.
3. Inclusive content
To support your accessible design, you should also look to create inclusive content. This means evaluating the presentation of your products and updating the language used throughout your business. This includes changing the verbiage in your blog posts, announcements, and physical marketing. Inclusivity happens at many levels, and you should be aware of how these concepts influence content.
Addressing inclusivity at a group level means acknowledging groups outside of the mainstream. Is your vocabulary excluding racial and social minorities? Are you showing support of other cultures, but have yet to include groups under the LGBTQ+ umbrella? Addressing concerns that these groups may have around your products acknowledges the value of their experiences and your awareness of them.
You should also consider what inclusivity means on an individual level.
- How do your follow-up emails sound?
- Are there assumptions about the gender of your customers?
- Does your marketing email take into account your customer’s price range?
By looking for customer’s patterns on your website, analytics can be especially helpful. This way, you can tailor your message to include individuals in different economic classes and social groups.
Revamping your website
Revamping your website can be an opportunity to think about how you are presenting yourself and engaging your customers. Focus on creating more inclusive content and a more accessible website. By focusing on inclusivity and accessibility, you can help your customers responsively and knowledgeably. From designing public health announcements in response to the pandemic to ensuring compatibility with accessibility aids, accessibility should be incorporated throughout your website, and be a major focus in your redesign.
This guest blog article was written by Noah Rue, a freelance writer who is fascinated with the world of search engine optimization, marketing, and social media.