Your complete guide on schema markup

Search engine optimization is evolving continuously and getting into something vast and radiant thing. Do you know that schema markup is one of the most effective forms of search engine optimization that is available today? But many people fail to use it despite its so many benefits. Schema can structure the data on your page, which will make it very useful for the search engines and create other search engine optimization benefits.

What is structured data?

Structured data is the code that tells the search engines the intent of the content on the web pages. This way, the search engines will serve the content to the right users using some features. Search engines rely on structured data a lot and extraordinarily present the data, like featured snippets or voice results. Schema markup can help you rank various types of content like events, products, articles, eBooks, etc.

How does the structured data work?

Structured data defines the properties and the intent of parts of content within your web pages. The search engines change the way they look at web pages when they see the schema markup code in your page’s source code. The Schema markup lets you add the extra information to you organize results. It will allow the search engines to understand the intent of your web page better. 

Various search engines like Bing, Yahoo, and Google can read the schema markup language and use the web pages in particular ways. Schema markup lets you add extra information and a much higher level of functionality to your organic results by allowing the search engines to understand the context of your content better. JSON-LD is the Google search recommended format of Schema.

Types of schema markups

There are various types of rich feature snippets that you can get rank for. Here we have shared some of the types of Schema with the property they possess:

FAQ snippet

Frequently asked questions (FAQ) contain a list of questions and answers related to the web page topic. This schema markup is called a FAQ page. 

How to snippet

It is content that explains the step-by-step process in the form of text, images, and videos. This snippet can help you create a tutorial and share it. 

Product snippet

Product snippets have three different types of Schema: AggregateOffer, Offer, and Product schemas.

Recipe snippet

This snippet provides information about the cooking recipes and various dishes. 

Video snippet

Google shows the video results to watch to the users. You can work on your Videos and improve them with proper descriptions and keywords to make them appear in feature snippets. 

Other types of snippets

Some other types of Schema that google currently supports are the following:

  • Article
  • Book
  • Breadcrumb
  • Carousel
  • Corporate Contact
  • Course
  • Critic Review
  • Dataset
  • Employer Aggregate Rating
  • Event
  • Fact Check
  • Job Posting
  • Livestream
  • Local Business
  • Logo
  • Media Actions
  • Occupation
  • Product
  • Review Snippet
  • Sitelinks SearchBox
  • Social Profile
  • Speakable

How does schema markup boost your SEO?

Schema markup can add value to your SEO efforts. Despite so many benefits of using the schema markup, only a few marketers use it. Schema can help an excellent opportunity for you to bring your content on top of search results. Some of the excellent techniques that will boost your SEO ranking:


As we all know that content is significant in online marketing, and Schema and content works parallel and help you get a better ranking using various content marketing types. For articles, blogs, book reviews, application reviews, ratings, local businesses, data markup is used. Optimize your blogs using the schema markups and get them on better rankings than they are on now. 

Web pages

There are two ways to add Schema to your web page:

  • If you have developed skills, you can manually add the Schema by editing the web page source code. This technique requires skills, and you need to be efficient in it. 
  • If you are not a developer or have those skills within you, then the best way is to use online tools to generate the schema markup code. You can paste that code into your HTML code and update it. 

Code testing

It is always a suggestion to test your schema markup using the schema markup tester. You can try it using the Google Structured Data Testing Tool. It is a free and user-friendly tool. Testing is crucial because if any error occurs, then you can monitor it and correct it at the same moment. Wrong code can also severely affect your website ranking. 


Schema markup works well with proper planning and execution. Execute the Schema in the right way to boost your search engine ranking. Poorly implementing schema markup will not give you any result. 

Automation plugin

Adding an automation plugin in the Schema can be very beneficial. If you use a content management system (CMS) and install a plugin, then you will see wonders. Some of the features of the automation plugin are you can create and add the Schema through this plugin, you can add Schema in multiple ways, and you can add different plugins based on your choice and your CMS’s compatibility due to various plugins.

Schema markup makes your website well optimized and boosts its speed

Adding schema markup to your website can boost your website rankings. You can see a significant boost in your orders by using the schema markups. With Schema, you can bring your content to the top and get great exposure. Despite all these benefits, only a few are using the schema markups. A study by Searchmetrics says that web pages that have schema markups rank four pages higher than those that don’t use it.

Measure the effects of schema

Like every other online marketing effort, we can also analyze and measure the schema markup efforts. By examining this, you can look for the content that ranks higher in search engines. There are various tools to measure this effort. One such tool is Advanced Web Ranking (AWR). This tool measures how your website ranks for different keywords on different search engines. By analyzing the keywords that relate to the content with structured data, you can ensure that your schema markup is working or not.  If you don’t have a budget to use the tool, you can also check it manually in incognito mode. 


Schema markup is the best way to make your SEO efforts work. Maximize your SEO efforts by applying the schema markups code in your web pages. After reading all the benefits of using schema markup to your web page, you can understand how it can be a significant game-changer for your search engine optimization process. Please don’t delay and start it today to make your local SEO services efforts speak.

This guest blog post was written by Emily Buffay, a zealous writer and with her passion to read and write about marketing blogs. She has more than 8 years of professional experience in digital marketing and works at the digital marketing agency, Cibirix.