How website load time impacts a company’s bottom line [infographic]

There’s no getting around it. Digital marketing is important for business. In fact, most companies can’t function without a digital marketing plan that drives leads to their website. Whether the end goal of that website visit is to convert the lead into a customer or merely educate them on your expertise and get them to consistently come back for more, there’s one thing that can make or break your company: website load time.

Also known as website speeds, page load speeds can dramatically affect conversion rates It doesn’t matter if you’re in a B2B industry or eCommerce. According to some website load time statistics, a two-second delay in page load speed can increase bounce rates by 102%. Around 70% of people say the speed of a page affects their willingness to buy from an online retailer.

What’s more, considering more than half of overall web traffic comes from mobile devices. In other words, it’s not only desktop sites that need to be revamped. For comparison, the average time it takes for a desktop web page to load in 10.3 seconds. It takes 22 seconds for mobile landing pages to load on average.

Decreasing your page load time by as little as 0.1 seconds can significantly improve your user experience. By some counts, decreasing page load time by 0.1 seconds can improve the bounce rate of lead generation by 8.3%.

So, how do you improve page load speeds? It’s all about how you optimize your website for a great user experience. This includes:

  • Ensuring you have the correct image sizes
  • Enabling file compressions 
  • Reducing redirect links, which requires additional HTTP

The power of improving website load time

This just brushes the surface. For more pointers on how to improve your page load speed — as well as statistics backing up how website speeds affect a business’s bottom line — pore over WebsiteSetup’s infographic here.

This infographic is created by WebsiteSetup.