It doesn’t matter what kind of marketing campaign you create, you need content to make it successful. The truth is, high-quality content like authentic blog posts has the power to deliver real value and drive sales. However, considering the amount of content on the Internet today, writing something new, original, and engaging is quite a difficult endeavor.
It is no secret that good content can drive traffic to a website, enhance brand awareness, and even boost sales. Yet, many content creators find themselves at a loss when attempting to write texts that can really benefit a company. To help them out we put together a set of tips that many often overlook when writing content. Read on and check if you are familiar with all the tips we share with our curious readers.
How to create highly-effective content to increase sales
Many marketers emphasize the significance of good content and recognize its ability to affect sales. Statistics show that 53% of marketers use content marketing to boost sales. However, launching an effective content marketing campaign is not that easy. Hopefully, our tips below will help you perfect content and make it unforgettable.
In order to create killer content, one should work on improving their writing methods. Here are 15 helpful content writing tips with examples to help you get started:
1. Create content with practical use
This is a great way of stopping readers from mindlessly and purposelessly shuffling through your content. You should not only include theoretical knowledge but make your content practically applicable. Don’t let readers leave your resource. If you give them specific examples of what they should do after reading your content, they will likely have no need for more detailed information.
2. Always keep your readers in mind
You should never forget that the purpose of content is providing helpful information to readers and that your texts are not meant solely for improving SEO – they are read by real people who seek answers, advice, guidance, etc.
So, when creating content, keep the following three questions in mind:
- Who are your readers?
- What do they want?
- How can you make content more helpful and enjoyable?
Answering these questions before starting working on content will elevate the quality of final texts beyond expectations.
3. Use simple language
Speak a language your readers can understand. Try abstaining from long, complicated words that you don’t normally use in speech, as they can make text hard to read and understand. You can use commonly understandable abbreviations, slang words when it is appropriate. If you use complicated terminology, explain it. Also, avoid passive voice, as using active voice will make texts clearer, more direct, and easier for readers to perceive.
4. Avoid complicated terms and wordy sentences
Don’t make it extra hard for your readers to consume your content. Most people appreciate texts that are devoid of unnecessarily long sentences which are hard to follow, or complicated words that they will have to Google. If there is a way to simplify a phrase – do it. For example, write “to” instead of “in order to”, remove the word “own” when you write “their own ideas”, etc. If you have trouble spotting unnecessary words, you can use Grammarly. It will help edit your text and make it less wordy.
5. Use trusted sources, check if information is up-to-date
Always use trustworthy sources in your articles. They will help boost your credibility and will ensure that information you share is true and relevant. If you are sharing statistics or research results, check and see if there is more recent or comprehensive information.
6. Stick to the point
When you write it’s very easy to let creativity and flow of ideas take you away from the topic. However, sticking to a chosen topic is extremely important, because otherwise you will lose your readers, cause confusion, and render the article useless.
7. Don’t hold back crucial information
Leaving best for last is tempting, but you should always state more relevant information first, and then offer more details on the subject. This is important because readers may lose interest if, having started reading your article, they realize that useful information is scarce.
8. Use spaces
Don’t try keeping text uniform and uninterrupted – it makes its perception harder. Expand your text, break it up with strategically placed spaces. You may also use numbered lists, bullet points, photographs, or their combination.
9. Stick to the word count
This one is tricky for content writers to adhere to. Sometimes your thoughts get away from you, and you end up with twice as much text as you initially hoped for, which may pose a real problem. Sticking to a certain number of words is an easy way to improve your final text, ensuring that it’s not “diluted” with unnecessary details. Keeping a word count also gives readers an idea of general content length, making articles appear more consistent.
10. Address the reader directly
Many content creators believe that writing in the first person is wrong. However, don’t be afraid to address the reader directly. Writing the text as if you are talking to a friend helps establish a better connection between you and readers.
11. Ask your readers questions
Ask questions and encourage responses from your readers. More engagement means more traffic to your website. Comments also count as unique content and help with SEO without requiring any extra effort from you. This can help with the higher ranking of your website.
12. Utilize links
OK, this is a sneaky obvious one. Yet, we should emphasize that although adding internal and external links is important, having too many of them can annoy your readers. Either way, make sure that links open in new tabs to make sure readers don’t leave your website.
13. Don’t overuse text formatting features
Many writers believe that using bold, italic, or underlined text is a perfect way to visually separate paragraphs and make text look less uniformed. Although such a technique may help, one should use it sparingly. Overdoing it makes your writing messy and confusing. When used effectively, formatting can help highlight the most important information and allow readers to quickly find specific sections of text. If you end up using text formatting, make sure that you practice consistency – for example, make all subheadings bold.
14. Choose your font wisely
It doesn’t seem like a big deal, but once you post your content and view it on the website, you might notice that text is hard to read. This may indicate that you chose the wrong font or the wrong size of the font. It is commonly accepted to use a font size of at least 16px, as anything smaller may be hard for some people to read, which can make them leave your website immediately.
15. Make sure the text flows smoothly
Even the most entertaining text is hard to read if it lacks structure. Make sure to separate it into introduction, body, and conclusion. If you finished one idea and are starting another, separate it into a new paragraph.
As you can see, there are numerous ways to make your writing better, and if you try them out you will be surprised by the quality of your content! It is worth noting that SEO plays a great role in determining whether the content is efficient or not. No worries, as there are ways that help detect and improve underperforming content.
When writing is a burden
Sometimes even following all the tips doesn’t help a person produce content they could proudly display on their website. And it’s completely OK – not all of us are natural-born storytellers. If engaging writing is not your forte, don’t beat yourself up, as there are fast and easy solutions to your problem. There are services that pride themselves on completing writing tasks perfectly.
Most of them specialize in academic writing. We wish to recommend this academic research paper writing site – it offers a multitude of writing services and can take many writing assignments off your hands. Feel free to enlist their help with any academic assignment you have. If you need writing, editing, or proofreading services, this company is definitely for you.
Does content actually impact sales?
When used separately, the aforementioned writing tips won’t dramatically change your content. However, if you follow every single one of them, you will notice a drastic improvement in how your text is perceived. If you use a combination of these tips, your text will look cleaner, be easier to read and follow, which will make your readers stick around your website longer, and potentially develop an interest in your product.
Also, posting efficient content will drive traffic, produce more leads, promote brand awareness, build customer trust, and, as a result, positively influence sales. This proves that content marketing is a valid way of enhancing a company’s output, and suggests that you should immediately give it a go!