LinkedIn has new insights into the benefits of branding and lead generation and how to balance the two. It’s important for companies to learn how create a balanced and strategic marketing plan. This will help generate better results for your business.
Based on research with more than 4,000 marketers from around the world, LinkedIn gathered their feedback into one report. The report shows that business to business (B2B) companies mostly focus on lead generation. However, companies that enhance their brand presence can have significant benefits that will contribute to a company’s bottom line results.
The key takeaway is that marketers at B2B companies can maximize their marketing efforts by balancing their branding and lead-generation strategies. It’s like peanut butter and jelly. You can’t have one without the other.
B2B marketers must balance long-term brand building with short-term sales enablement to be successful in today’s world.
The LinkedIn infographic below categorizes their survey results into five principles. Each section has supporting stats that demonstrate the value of reaching customers and prospects, broad and narrow targeting, and emotional and rational marketing.
How to to balance branding with lead generation
The data in the infographic below below infographic. Some valuable notes, worth considering in your marketing approach.
This infographic was created by LinkedIn.