How to choose a name for your blog [infographic]

As a digital marketer, one of the best ways to attract visitors to your website is by starting a blog. With over 600 million blogs on the internet today, it’s important you choose a name that not only is available but also stands out from the crowd. So how do you choose a name for your blog?

Start by thinking about your goals. Why are you writing blog posts? And what type of content will you publish?

For example, you shouldn’t name your blog “Easy Digital Marketing Hacks” if you’re going to post in-depth case studies and reports because readers would be confused.

Questions to ask

Here are some questions you should ask yourself:

Am I an authority in this field?
Do I want to choose a niche or take a broad approach?
Will the blog be formal or informal?
What type of content will I publish?

Once you answer these questions, you need to think about your audience. Who are you trying to target with your articles?

The first thing they’ll see is the name of your blog and that will probably impact their perceptions and future opinions. Your blog’s name should match your target readers’ personality and goals. What name will appeal to your target audience? To find your target audience, you can use Google Search and Social Media, but also online communities and forums like Quora and Reddit.

Once you determine your audience, think about your industry. Look at your competitors and other blogs in your industry and find common trends in the names of the most popular ones.

Consider using buzzwords that are common in your industry. Don’t choose a name that is too similar to your competitors. You can use what’s working in your industry for inspiration but make sure your name is unique.