If you’re struggling to brainstorm creative ideas for new types of content for your website, you’re not alone. Finding ideas to create new content is one of the top challenges content creators face.
It’s also common to get too comfortable with the type of content you are producing. This is called the content comfort zone. It means that when a content format seems to work with your audience, you’ll use the same “formula” for all future content.
Content Types Wheel
While doing what works can still produce results, it’s not a good strategy in the long run. There are so many types of content you could try that can help boost traffic to your blog or website. Check out this content wheel to help you discover different types of content to experiment with.
Finding ideas to publish regularly can be hard especially if you’re a small business or solopreneur. To solve this problem, you first need to understand which content type aligns with your goals. Not only that, but it also has to be the right type of content. But how do you choose the best content format?
There are many factors you need to consider. Start by asking yourself these questions:
- Are there content formats that my competitors’ users interact with the most?
- Are there certain types of content my current users or followers interact with the most?
- What are the resources I can dedicate to creating content?
- What outcomes do I hope to achieve with this content?
Make sure your content aligns with the stage of the sales funnel your users are in. Are they in the awareness, interest/evaluation, transaction, or retention stage?
Will this content format work for you?
If you’re still not sure whether a content format will work for your business goals, use this flowchart to help you find out if your content idea is right for your business.
This infographic was created by websitesetup.org.