Collecting and taking into account customer feedback is incredibly important for any business. One of the easiest and most effective ways to collect this feedback is through an emailed survey.
When it comes to email surveys or any marketing email, the subject line is arguably the most important part. The subject will be the first thing that your recipient sees. It will guide their decision on whether or not to open your email.
You can improve your email survey response rates with just a few easy steps. For example, personalization in your email subject line is so important. Why? Personalized subject lines that include the reader’s name will make the recipient more likely to open your email. Personalized emails have a 29% higher open rate.
Optimizing emails for mobile users is another important step. Most emails are viewed and opened on mobile devices. The structure and length of your emails should account for your mobile audience.
A shorter subject line that will display better and fully on a smartphone. For optimal open and read rates, keep subject lines at or below 60 characters or 10 words. If the recipient can fully understand the purpose of the email from just the subject line, they’re more likely to open it.
One important thing to remember when crafting your email is to not include language and phrases that will make it sound like spam. Many email services have automatic spam filters. They will send your email to a spam folder or directly to the trash if you meet certain criteria. Even if it passes through these filters, nobody wants to open or receive what they think is a spam email.
How to improve your email survey response rates
If you’re looking for more tips to improve your email survey response rate and collect better feedback, this infographic is for you. It will show you tips on how to improve your survey subject lines. Check out this infographic below from Chattermill on survey subject lines. It will give you an in-depth explanation on how to improve your survey response rates.
This infographic was created by Chattermill.