7 steps to launch a successful email signature marketing campaign [Infographic]

Email has been called the dinosaur of the world of technology. However, it remains in use even today. It is now only just as an option but it is a default for all important communication in a company. Why? The answer is simple: email delivers the highest return on investment (ROI) for marketers.

Email marketing generates $38 in ROI for every $1 spent. Email provides the marketers with the broadest reach of all the channels available to them.

There are hundreds of digital marketing tools available today. However, email is one of the best ways to use digital marketing to grow your business. Email is one of the best currencies of the web. This means that anybody who’s online has an active email address.

Therefore, when it comes to connecting with your prospective customers, there’s no channel with a wider reach than email.

Nowadays there are a lot of email alternatives such as video chatting, online calling, and instant messaging. Still, email dominates as the tool for all-important conversations. Due to all these reasons, email signature marketing can be exceptionally powerful.

The power of the email signature

An email signature is an underrated way to increase brand awareness. It can also improve the click through rate (CTR) of your business outreach and marketing emails. All in all, closing your email with a professional signature is a powerful way to drive traffic to your website and generate leads.

What’s more, an email signature marketing provides you with a possibility to standardize your business’s email signature template across the entire organization. You can also manage it centrally from a platform such as Newoldstamp.

Email signatures are a thing where you can test different elements and quickly adjust them to particular user segments or complementing campaigns. And the fact that email signature marketing ROI can rise to 34,000% is really the cherry on the cake.