A sound digital marketing strategy can attract potential customers to your website. IT can also help you convert website users into leads for your business. From extensive research to finding when to pursue potential leads, brands spend a huge amount of time forming effective strategies. With growing internet popularity, it sometimes becomes a challenging task for companies to attract sufficient traffic to their websites. And for most of the time, brands overlook the importance of effective planning.
To find what works best for your websites, it is suggested first to understand your target audience and the type of content they prefer. Brands should embrace new technologies and adapt strategies that are appealing to their website visitors.
How to convert website users into leads
Below we have mentioned five unique ways to help you to convert website visitors into leads. So let’s explore these prominent techniques.
1. Contextual calls to actions
Calls-to-action is part of your digital marketing techniques that guide the target audience on what they should be doing once they land on your website. Calls-to-actions can be added to any content. It is one of the most effective ways to convert website visitors into leads. Ensure to add adequate information on your call-to-action ads to lead your potential customers and avoid confusion. You can let your website users know what to expect from your web content. It prevent wrong users from engaging with your content through a clear and direct message.
Contextual calls-to-action is a simple method but can be a very constructive way to increase your websites’ user sign-ups and opt-ins. Further, if you want to make your calls-to-action look more attractive, use strong command verbs along with being clear and concise with your point. To elicit your audience’s desired response, use sentences that make them eager to click on your ad. In other words, provide your users with relevant information and reasons why they should take desired actions. However, all your efforts might go in vain if your call-in-action is not customized based on your audience’s devices. Ensure your website is operative on both desktop and mobile devices software.
2. Conversion rate optimization
A good conversion rate optimizationcampaign aids in improving the probability of online visitors to your website. This process of conversion uses in-depth data to analyze results and draw relevant conclusions. In the online world, generating traffic can be a tricky task. Generally, online traffic is highly inconsistent. If your website cannot attract a sufficient number of online visitors in the first go, then the chances of them returning or performing desired actions are very low.
The ultimate goal of conversion rate optimization is to attract and increase the conversion rate on your website. Throughout the conversion rate optimization process, a marketer usually encounters certain elements that can be optimized for smooth and effective conversion, such as landing page design, website content, call-to-actions, and page speed.
3. Quality content
One of the significant factors that help in increasing traffic on your website is the quality of content you have to offer to your potential audience. Your content quality and keywords utilizations decide the ranking of your website on search engines. Online visitors are not likely to stick long enough on your websites to learn about your company without informative and efficient quality content. As a result, it will spike your bounce rate. Higher bounce rates indicate that your content is not persuasive and impressive enough to attract sufficient traffic to your website. In addition to that, it will also lower your ranking on the search engines list.
To overcome ranking and bounce rate hazards on your website, ensure to keep your content updated and fresh. Know your target audience and avoid corporate jargon. Focus on both short and long-form keywords. Craft a compelling headline or title and work on your intros. It’s essential to make them more interesting to persuade your readers to read on. Each article must have a single straightforward approach and wavelength from title to the conclusion. This keeps your readers engaged throughout the article. Once you have figured out how to engage with your target audience, writing unique content and maintaining consistency is vital.
4. Exit-intent pop-ups
Exit-intent pop-ups are leading technological tools that help keep track of the mouse movements of online visitors and detect when they are about to leave your website. They are performed by triggering a pop-up just as when the user is about to leave without doing any desired actions. These pop-ups also help increase conversion rates up to 10% when deployed correctly on the website. They capture more leads by reducing user cart abandonment percentage.
Many elements make exit-intent pop-ups an innovative and effective tool for web creators. When you show a pop-up in the middle of your web page screen, users will engage in making a choice. They will either close the pop-up or leave their information on your web page. This can be a perfect moment to catch their attention and indulge them with irresistible offers. This way, even if the visitor wants to leave without performing desired actions, you have an opportunity to stop them right away. Furthermore, avoid putting similar offers on the exit pop-ups as those on your website. Instead, show some special offers on your service and products to your audience. Try to make your exit-intent pop-ups as informative as possible to attract online visitors.
5. Content marketing funnel
The content marketing funnel is the process that provides new leads to your website through different types of content. Later these leads are converted into potential customers by progressively funneling them with more types of content. Generally, there are three parts to the content marketing funnel such as:
- The top of the funnel is the first stage of your funnel content. This is where you capture the attention of your web page visitors. This part must offer an impression and value to your content. The top of the funnel decides whether the visitor wants to engage with your brand page or not. Usually, the top content contains answers to the questions or solutions to customers’ problems.
- The middle of the funnel really helps you convert website users into leads. To do this, present your middle funnel with appealing offers in exchange for permission to contact them. This is typically by email or phone calls. There are many ways to connect with your potential customers. However, the preferred means would be to focus on email leads.
- The final part of the content marketing funnel is the bottom of the funnel. The bottom of the funnel content is more about personalization. It focuses on the brand’s products to offer its audience. By now, customers are well aware of your brand and product, and services you have to offer. It’s time to convert them into actual paying customers. Present them with appealing and attractive offers. Keep the bottom funnel informative and personalized for each potential customer.
Maximize website traffic and convert website users into leads
With the ways mentioned above, we have provided some notably practical tips. We hope they help you maximize your web traffic and convert them into leads and then into paying customers.
This guest blog post was written by Kiara McColl, a content manager at Clickmatix SEO Sydney agency. She gets to do what she loves doing: writing and managing content. She also has expertise in web marketing, search engine optimization, social media, and affiliate marketing. Connect with her on LinkedIn.