The pandemic continues to change our daily lives, in both expected and unexpected ways. How we interact with friends and family, how we shop, how we run errands and even what we view as our priorities have shifted and evolved as a result of this global crisis. We do things differently now, as a result of changing guidelines, transformations in mindset and general uncertainty.

The same is true for businesses. Many of the strategies, tools and processes that used to be the ‘norm,’ are no longer as effective as they once were. The pandemic has given businesses an opportunity to assess their practices. Successful businesses overcome new challenges the pandemic has brought.

Businesses recognize the importance of their relationships with their customers and realize that these relationships must be nurtured over time. Marketing, advertising, and branding are all created to encourage trust with prospective clients, and require clear and consistent messaging to nurture budding relationships- but a company’s responsibility doesn’t stop there.

Nurturing the relationship between prospects and the business continues throughout the sales process and helps create lifelong customers. Often, as some of the first points of contact a prospect has with your business, the sales team can set the tone for client expectations throughout their journey with your company.

Get it right, and create raving fans. Get it wrong, and lose potential income for your business, and more importantly, lose trust.

Your sales team should recognize their vital role in your business and take care of themselves. Encourage your sales team to look after themselves, combat stress, and strengthen business relationships. That’s how you promote sales and drive business growth.

How to promote sales and drive business growth

In this infographic below, explore the six mindfulness tips to promote sales and drive growth.

This infographic was created by Nectar Marketplace