Why B2B marketing and sales alignment is so important [infographic]

Why should business-to-business (B2B) companies concentrate focus on aligning their marketing and sales teams? What’s the benefits of doing so? Why should these teams not operate in organizational silos?

Xoombi, an inbound marketing agency, outlines the key benefits of making sure the marketing and sales teams on the same page when it comes to go-to-market strategies, demand generation, and lead generation. Insights from this infographic include B2B companies that have achieved alignment experience 24% faster three-year revenue growth and 38% higher sales win rates.

The bottom line is that marketing and sales alignment is crucial to your company’s success.

In this infographic below, find out the seven perks of B2B alignment, including how the alignment drives better marketing, faster business growth, and more revenue.

The power of B2B marketing and sales alignment

The information below highlights how important alignment is to the bottom line for B2B companies. Check out this infographic below to learn more about why B2B marketing and sales alignment is so important to success.

This infographic was created by Xoombi.