Climbing your way to the top is something everyone dreams of. But, figuring out how to get there is difficult, especially in a large industry like marketing. Your professional network is key. However, in life after a global pandemic business networking looks a bit different.
While 95% of people agree that face-to-face interactions build better relationships, 63% of people reported increased use of digital networking. The post-pandemic era popularized social media platforms and their ability to bring people together no matter the distance.
Not just for personal benefits, but professional ones as well.
Facebook, Linkedin, and Twitter see upwards of 4 billion people using these platforms’ functions to connect and discuss professional ventures with people in and outside of their network. The pandemic publicized social media’s ability to unite the world.
Now, more than ever, people are aware of its benefits like expanding your professional network beyond those near to you.
If you’re waiting to get on the social media train, why wait?
These platforms aren’t just for sharing the food you ordered at the newest restaurant in town. You can share your professional achievements, promote your newest marketing campaigns, and notify your network of skilled individuals about open positions at your agency.
How to business networking has changed
If this sounds like something you’re interested in, there are a couple of ways to ace digital networking:
- Develop meaningful connections
- Communicate effectively
- Give before you receive
- Stand out
Becoming an expert in digital networking is quintessential for those looking for new opportunities in 2022. While the creation of smartphones, tablets, laptops, and more started the digital work wave, the pandemic put it in full swing. It’s understandable to have questions and worries about the new norm. If you want to learn more about post-pandemic business networking, check out Smith.ai’s infographic below.
This infographic was created by Smith.ai.