As technology advances, life generally becomes easier. What used to be time-consuming and mundane can now be done by machines or computers, allowing us to focus on other things – or just take it easy.
How does technology make digital marketing easier?
The marketing industry has greatly benefited from technology. Here’s a look at 10 ways technology has made it easier for your business to use digital marketing.
1. Highly targeted advertising helps you get the most for your ad spend
How many advertisements on TV, radio, or billboards have any relevance to you? Probably very few! The outcome is vast amounts of wasted ad spend, but technology is helping change digital marketing.
The internet allows you to better ensure your ads reach the people who want to hear what you have to say.
For example, businesses in the food industry can choose to have their ads shown only to people who have made food-related searches online. This reduces wasted ad spend considerably, helping to make marketing a lot more cost-effective.
2. Affordable PPC allows you to target specific audiences
Let’s imagine you’re a merchant and you want to get your company noticed. You can try local newspapers and radio, but that will only get you limited coverage – and it can also be costly.
The cost of regional or national advertising will often be inhibitive to many small businesses. But there is an option that’s very affordable.
Pay-per-click (PPC) advertising allows you to advertise to a highly targeted online audience, and you only pay a small amount for each click. Here is how to set up an effective PPC campaign.
PPC allows you to set a daily budget to a level that’s affordable to you. You’re also not tied into paying for advertising that is not working for you, and you can stop running ads that are not working whenever you like.
3. Artificial intelligence can recommend products customers are likely to want
Artificial intelligence (AI) has advanced to the point where it can now “learn” about your customers’ behavior.
For example, it can learn which products your customers prefer and automatically make appropriate recommendations to them.
When customers are recommended products and services that appeal to them, they are a lot more likely to click than if they’d received blanket recommendations sent to everyone. This can give you a considerable boost in revenue.
4. Segmentation helps you personalize offers
Segmentation allows you to separate your customers into groups according to demographics, preferences, and so on. This makes it a lot easier for you to approach them with personalized offers that are more likely to appeal to them. This is useful in sales process automation.
For example, if you have customers who typically buy wine with their purchases, they can be placed into a segmentation category you can target if you are offering a promotion on wine. This helps boost revenue while improving customer satisfaction.
5. In-depth analytics let you leverage feedback for stronger campaigns
Marketing is not an exact science, and even the best-planned campaigns will not always be a success. However, online marketers today have access to a tool that traditional marketers do not: in-depth analytics.
Traditional marketers do get some feedback from their campaigns, but nothing like the feedback online marketers do. Armed with reams of useful information about how their campaigns are running, online marketers can now make adjustments when needed to get the most from their campaigns.
6. Automation cuts out repetitive, mundane marketing tasks
There can be a lot of grunt work in marketing. This can take up a lot of hours, making it expensive and cost-inefficient. Marketing automation helps make mundane tasks a thing of the past.
Marketing automation platforms can do a lot of the work for you, reducing costs and allowing you to focus on more important things. It also helps ensure your prospects interact with you in the right way at the right time, boosting revenue.
For example, if someone signed up for a newsletter, a follow-up email to thank them can be sent automatically without you having to lift a finger.
7. Social media broadens your reach and makes communication with customers easy
Social media has been able to open up vast potential marketplaces even to small businesses. Leveraging the power of social media can make you a lot more visible to people in your area and beyond.
Here are five ways to integrate social media into your sales strategy.
It opens up lines of communication in ways no other platform has in the past. It allows you to communicate with your clients freely, while also making it very easy for your clients to contact you.
8. E-commerce lowers barriers for the customer
In the past, stores would be reliant on customers visiting in person. Today, it is much easier for people to order online without leaving their home. This opens up so many marketing opportunities that didn’t exist before.
Once somebody opens an account with your e-commerce store, you start gaining information that can help you sell. Has a visitor added products to their shopping cart but not bought anything? This makes a perfect opportunity to offer them a deal on those items!
9. Chatbots take orders and answer questions
One of the most important components of marketing is communication. As mentioned above, social media opens up communication channels that can greatly help a business. But it can be very difficult to keep up, especially if you are getting messages 24/7.
Chatbots have become so advanced that it can be difficult to tell them apart from real people. They can take orders and answer questions, helping to process orders and solve issues. Even better is that they can work day and night without asking for overtime or vacations.
10. Apps improve communication and targeted advertising
Apps offer new ways for you to communicate with your clients. For example, push notifications let the right people know about a hot deal you’re offering.
They can also make the most of geo-location marketing – allowing you to make the right offer according to a person’s physical location.
Today, software is available that can help even non-technical people make their own apps. You can easily and cheaply create your own app that will help boost the performance of your business considerably.
Conclusion on how technology can make digital marketing easier
Recent developments in technology have made marketing more accessible, regardless of experience or the size of your business. Online marketing is becoming easier to understand and implement, as well as more cost-effective. Profitable marketing campaigns are achievable even without the resources of a large company. With strong marketing campaigns and an aesthetically pleasing website, businesses can draw in customers like never before.