About

Knowledge Enthusiast is about helping people like you. In today’s fast-paced world, it is all about relationships and helping others. With so many websites to visit and so many new things to learn about our digital transformation, I will share my thoughts on the world from a marketing strategy, digital marketing, content marketing, social media, social selling, influencer marketing, and personal branding perspective. I hope to show you how to engage other people in meaningful and relevant conversations that build long-lasting relationships and, most importantly, build trust.

The Knowledge Enthusiast title comes from my days at the National Geographic Channel when I won a company contest to identify the type of audience the network is targeting. I came up with this phrase “Knowledge Enthusiast” and, as a result, I took home the grand prize: a gift card for a free cup of coffee at Caribou Coffee! The reason I am using this title for this website is that I am on a quest to learn more about the world, especially marketing strategy, social selling, digital marketing, content marketing, marketing communications, public relations, influencer marketing, personal branding and social media. On this website, I will share this passion and pass along my knowledge to you.

I don’t have much spare time to write so please plan on checking for updates about once a month for my latest thoughts, tips, suggestions, and ideas about marketing strategy, social selling, digital marketing, communications, public relations, personal branding, content marketing, influencer marketing, and social media. I welcome your feedback and please let me know if there is a topic you think I should cover.

If you are interested in contributing as a guest author or would like for me to speak at your next event, please contact me at mattroyse@gmail.com.