Learn how to position your brand with employee advocacy and employee-generated content (EGC). Find out what EGC is and its key benefits.
Author Archives: mattroyse
The impact of technology on digital marketing
Marketers should understand the correlation between technology and buyer expectations. Technology has a big impact on digital marketing.
This is how video marketing can grow your business
Learn how video marketing can help you grow your startup business. Find out why video is critical component of a digital marketing strategy.
Welcome email: tips to make the most out of it
A welcome email is a great and successful way to nurture your leads. A welcome email sets the tone for the whole journey with your customer.
What are Google zero-click searches and why are they important?
To allow users to quickly find what they are looking for, Google introduced zero-click searches. Find out how it impacts your SEO.