Matthew Royse is the director of marketing communications for Forsythe Technology, a leading enterprise IT company in North America. He has more than 15 years of experience in marketing and communications, working in many different industries, including financial services, technology, media, and entertainment.
Matthew is a digital marketing strategist, overseeing all content marketing and social media initiatives, internally and externally, at Forsythe Technology. These initiatives include multi-touch programs to drive sales, engagement, retention, leads, and positive behavior with clients, partners, analysts, and employees. He also serves as the managing editor of the award-winning Forsythe FOCUS Magazine. Prior to Forsythe Technology, he served as a publicist at the National Geographic Channel in Washington, D.C.
Matthew currently teaches social media and marketing classes at Duke University. He speaks about social media and content marketing at many industry and national events, including Ragan Communications conferences, the Internet Summit, the Frost and Sullivan Digital Marketing Summit, The Research Triangle Park (RTP) 180° speaking series, and the Publicity Club of Chicago. He has also counseled the communications team at the Vatican (Rome, Italy) on their social media strategy, including advising the Pope on his next social media platform. He is also a contributor to PR Daily, Ragan.com, Content Marketing Institute, Business2Community, and Spin Sucks.
He earned his MBA in marketing strategy and planning, and integrated marketing communications from DePaul University in Chicago. Matthew obtained his bachelor of arts in speech communications from Penn State University.