Matthew Royse is the regional marketing director for Freudenberg IT (FIT), a global managed IT services provider. He has more than 15 years of experience in marketing and communications, working in many different industries, including financial services, technology, media, and entertainment.
Matthew implements the global marketing strategy in North America, partnering with global marketing resources to create strategic marketing campaigns and initiatives that support the organization’s growth. He focuses heavily on digital marketing with a priority for demand and lead generation programs. These multi-touch programs are designed to drive sales, engagement, retention, leads, and positive behavior with clients, partners, and employees.
Prior to Freudenberg IT, he was the director of marketing communications at Forsythe Technology, a Sirius company, and served as a publicist at the National Geographic Channel in Washington, D.C. Matthew currently teaches social media and digital marketing classes at Duke University.
He speaks about marketing strategy, content marketing, social selling, social media and personal branding at many national events, including the Internet Summit, Charlotte Digital Summit, Ragan Communications conferences, Frost and Sullivan Digital Marketing and Strategy Executive Summits, Duke University, the Research Triangle Park (RTP) 180° speaking series, and the Publicity Club of Chicago. He has also counseled the communications team at the Vatican (Rome, Italy) on their social media strategy. He helped that team pick the Pope’s next social media platform after Twitter. Do you know which platform? Ask me today.
He is also a contributor to PR Daily, Ragan.com, Content Marketing Institute, Business2Community, and Spin Sucks. He is a Frost & Sullivan advisory board member for digital marketing and marketing strategy.
He earned his MBA in marketing strategy and planning, and integrated marketing communications from DePaul University. Matthew obtained his bachelor of arts in speech communications from Penn State University.