Matthew Royse is the director of marketing communications for Forsythe Technology, a leading enterprise IT company. He has more than 15 years of experience in marketing and communications, working in many different industries, including financial services, technology, media, and entertainment.
Matthew is a digital marketing director, overseeing all content marketing, social media, social selling, search engine marketing (SEM) and search engine optimization (SEO) initiatives at Forsythe. These initiatives include multi-touch programs to drive sales, engagement, retention, leads, and positive behavior with clients, partners, analysts, and employees.
He also defines the brand story and go-to-market strategy for Forsythe’s new strategic businesses such as Forsythe Hosting Solutions, Forsythe Data Centers, and Forsythe Digital. Additionally, he also serves as the editor-in-chief of the award-winning Forsythe FOCUS Magazine.
He speaks about marketing strategy, content marketing, social selling, social media and personal branding at many national events, including the Internet Summit, Charlotte Digital Summit, Ragan Communications conferences, Frost and Sullivan Digital Marketing and Strategy Executive Summits, Duke Univerity, the Research Triangle Park (RTP) 180° speaking series, and the Publicity Club of Chicago. He has also counseled the communications team at the Vatican (Rome, Italy) on their social media strategy. He helped that team pick the Pope’s next social media platform after Twitter. Do you know which platform? Ask me today.
He is also a contributor to PR Daily, Ragan.com, Content Marketing Institute, Business2Community, and Spin Sucks. He is a Frost & Sullivan advisory board member for digital marketing and marketing strategy.
He earned his MBA in marketing strategy and planning, and integrated marketing communications from DePaul University in Chicago. Matthew obtained his bachelor of arts in speech communications from Penn State University.