Matthew Royse is a marketing director for Syntax, a leading global managed cloud provider for mission-critical applications. He is a creative, strategic, and visionary thinker with almost 20 years of marketing experience who can help a company successfully conceptualize, develop, and implement revenue marketing, digital marketing, and demand generation strategies and programs in a global, fast-paced, and unpredictable environment. Proven track record of creating high-performing teams, successfully managing outside agencies, growing the brand, and building the sales pipeline. Ability to balance strategic thinking with execution.
At Syntax, Matthew implements the global marketing strategy in North America, partnering with global marketing resources to create strategic marketing campaigns and initiatives that support the organization’s growth. He focuses heavily on digital marketing with a priority for demand and lead generation programs. These multi-touch programs are designed to drive sales, engagement, retention, leads, and positive behavior with clients, partners, and employees.
Prior to Syntax, he was the director of marketing communications at Forsythe Technology, a Sirius Computer Solutions company, and served as a publicist at the National Geographic Channel in Washington, D.C. Matthew currently teaches social media and digital marketing classes at Duke University.
He speaks about marketing strategy, content marketing, social selling, social media, and personal branding at many national events, including the Internet Summit, Charlotte Digital Summit, Ragan Communications conferences, Frost and Sullivan Digital Marketing and Strategy Executive Summits, Duke University, the Research Triangle Park (RTP) 180° speaking series, and the Publicity Club of Chicago. He has also counseled the communications team at the Vatican (Rome, Italy) on their social media strategy. He helped that team pick the Pope’s next social media platform after Twitter. Do you know which platform? Ask me today.
He is also a contributor to PR Daily, Ragan.com, Content Marketing Institute, Business2Community, and Spin Sucks. He is a Frost & Sullivan advisory board member for digital marketing and marketing strategy. He is also a mentor for the American Marketing Association Triangle chapter.
He earned his MBA in marketing strategy and planning, and integrated marketing communications from DePaul University. Matthew obtained his bachelor of arts in speech communications from Penn State University.