home-office-336378_1920

10 free keyword research tools for writing compelling headlines

Whether you are writing headlines or copy for your website, blog posts, or news releases, keyword research can help you write better. You will know what words your audience cares about, how they search for things and how they group keywords together. Some of the benefits of optimizing keywords:

  • Increases website traffic
  • Improves visibility in search engines like Google, Bing and Yahoo
  • Raises your odds your audience finds it valuable to share via their social networks
  • Generates ideas for future content creation and curation

Keyword research is the foundation of a good search engine optimization (SEO) strategy and a key component of your content marketing strategy.

Here are 10 helpful keyword research tools worth exploring:

1. CoSchedule Headline Analyzer

This headline analyzer scores your overall headline quality and helps you determine the right amount of words for your headlines. It also make sure you have a balance of emotional and power words to ensure your headlines are readable and compelling. Make sure you read: How To Write The Best Headlines That Will Increase Traffic.

CoSchedule Headline Analyzer

2. SerpStat.com

This website is so to the point, it doesn’t have a name. It is a free keyword suggestions tool, providing you with search suggestions based on popular keywords in Google searches and the different forms used by people looking for things. It collects and aggregates search suggestions and gives you a free report.

sg.SerpStat

3. WordTracker

This tool reveals the best keywords related to your search term. It shows you how much traffic keywords get and what words you may want to focus on. The one drawback is that it is geared for you to sign up for their paid version with their “continue your research” button after you get the quick analysis.

Wordtracker

4. SEMrush

This website provides you with analytics once you enter in your website, geared toward the digital marketer. You get information about your competitors and individual keywords that are performing well for them. You even get insight into keyword difficulty and backlink information.

SEMRush

5. SpyFu

This website great for an overview of keywords. It provides you with number of monthly searches, ranking difficulty and profitable related keywords. You can enter in a name of a competitor and it provides you with an overview of what keywords, links are working well for them, what their pay per click ads look like and much more.

SpyFu

6. UberSuggest

This tool provides you with helpful keyword suggestions where you can learn about specific topics. It gives you suggestions such as if you add a word that starts with an “a” to your set of keywords. It gives a word for every word of the alphabet to help you with long tail keywords. Make sure you read The Beginners Guide to SEO: Keyword Research.

Ubersuggest

7. Google’s Keyword Planner

This website is the traditional one that most people use. Recently, Google has required you to sign up for a Google AdWords account before you can use it. It is a tool that provides you with keyword idea and traffic estimates.

Google Keyword Planner

8. Bing Keyword Research Tool

If I mentioned Google, the # 1 search engine tool, it would be wrong if I didn’t mention the second most popular search engine: Bing. Here is a list of the most popular search engines.

Bing Keyword Research Tool

9. SEO Chat

This tool shows you how keywords look side by side in sites like Google, Bing, YouTube and Amazon. It is great for brainstorming topics and content and showing how users may search differently on YouTube  for entertainment purposes vs. Amazon for buying purposes.

SEOChat

10. KeywordTool.io

This website allows you to search keywords in Google, Bing, YouTube and the App Store. It generates more than 750 suggestions for every keyword. It is one of the only tools that allows you to search the App Store, according to InternetMarketingNinjas.com.

keywordtool.io

Bonus! 11. Google Trends

This tool can help you explore topics and see how the popularity of certain words have grown such as content marketing.

Google Trends

 

What free tools do you use to ensure you write headlines that command your audience’s attention?

twitter-793050_1920

10 ways to grow your Twitter influence

How do you grow your influence and measure it on Twitter?

That is the question that many companies, organizations and individuals are trying to answer, now more than ever.

Edelman has created a popular tool that measures an individual’s importance on Twitter called TweetLevel. This tool can help you understand and quantify the importance levels of Tweeters and their usage of Twitter. However, judging a person’s true level of influence is tough to define, even though many people have provided a great start.

While doing research for this blog post, I came across several great articles, blog posts and resources to share. Social media expert Brian Solis has a post about Make tweet love – Top tips for building Twitter relationships and prevential.com has an excellent resource titles How to attract and influence people on Twitter.

With all this information on this topic, I brainstormed my own list of tips for my readers to share ways to boost your ranking on this social media platform. Below you’ll find my top 10 ways to grow your Twitter influence.

1. Think like a reporter or a copy editor

With only 140 characters, every word, space and punctuation counts. Make sure each tweet is so compelling that your followers will stop to read what you have to say in the crowded and noisy Twitter universe. Today, it is all about telling a story and telling it well.

2. Content is king

Make sure you have content that is worth posting and that engages your followers and prospective followers. The Internet Activity Index released by the Online Publishers Association provides a unique way of looking at consumer engagement online.

3. Be generous

Engage with other tweeters by re-tweeting content that you find interesting. Think of your tweets as your online journal that you can reference on your public timeline. It is easy to RT tweets that you like of others — and the added bonus is that you’ll have those tweets in your stream for future reference. Not only are you helping yourself, you are spreading the word for others. People you RT will be more likely to follow you back and spread the word about you.

4. Be a resource for others

Add value with each tweet or retweet. Make sure that when you are tweeting, you treat each one like an email. Sending too many emails decreases your credibility. Make sure that when you have something to say, your followers think it’s worthwhile.

5. Take Twitter offline

Arrange for a phone call or coffee meeting with interesting tweeps that you follow. Or attend or create a Tweet-up in your area. Check out Twtvite, an event manager tool that helps you create and learn about TweetUps.

6. Listen

Try to read of your followers Tweets and follow the most popular hashtags like #SocialMedia and #FollowFriday and industry hashtags that affect your job or interests like #PR or #Marketing. I would also suggest checking out the #hashtags Web site that tracks the most popular hashtags on Twitter and provides details about those hashtags.

7. Be relevant

Try as much as possible to link to articles or post something that is new and newsworthy. For example, I recently tweeted an article from TMZ that claimed the Tiger Woods injuries in the car accident were caused by his wife, not his collision. It was one of my most popular tweets.

8. Quality over quantity

There is a big temptation to get as many followers as possible. The key is to have a quality following over a large quantity of followers. As Twitter becomes more popular, more and more spammers (and the porn industry) will want to become your friend. Check out How to get more followers: Some methods that work for some more information.

9. Patience is a virtue

A large following doesn’t occur overnight. It takes a while to build a loyal following. Rome wasn’t built in a day and neither will your following. Be persistent and continue to invest time in growing your network on Twitter.

10. Treat others as they want to be treated

It is a twist on the golden rule. Find out how your followers like to interact with others and engage with them in a similar fashion.

What do you think? What are some others ways you can grow your influence on Twitter?