About

Knowledge Enthusiast is about helping readers like you.

In today’s fast-paced world, it is all about relationships and sharing your knowledge with others.

Remember, withholding information won’t give you an advantage.

With so many websites to visit and new things to learn about our digital transformation, I will share my thoughts on the marketing world.

Topics discussed on this blog will range from marketing strategy to digital marketing to content marketing to social selling to personal branding.

I hope to show you how to engage other people with meaningful, relevant conversations that build long-lasting relationships, create trust and add value.

The Knowledge Enthusiast title of this website comes from my days when worked at the National Geographic Channel. I won a company contest to identify the type of audience the network is targeting. Men who were  25 to 54 years old and had a passion to learn about the world.

I came up with the phrase “Knowledge Enthusiast.”

As a result, I took home the grand prize: a gift card for a free cup of coffee at Caribou Coffee!

The reason I am using the title Knowledge Enthusiast for this website is to share my knowledge about the marketing world and my passion for marketing strategy, social selling, digital marketing, content marketing, marketing communications, public relations, influencer marketing, personal branding and social media.

I welcome your feedback and please let me know if there is a topic you think I should cover.

If you are interested in contributing as a guest blog author to this website or would like for me to speak at your next event, please contact me at mattroyse@gmail.com.

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