Matthew Royse is the senior director of growth marketing at SoftwareOne, a global provider of end-to-end software and cloud technology solutions.
He is a creative, strategic, and visionary thinker with more than 20 years of marketing experience. He can help a company successfully conceptualize, develop, and implement revenue marketing, digital marketing, and demand generation strategies and programs in a global, fast-paced, and unpredictable environment. Matthew has a track record of creating high-performing teams and successfully managing outside agencies. He helps companies grow their brands, and build the sales pipeline. He can balance strategic thinking with execution.
Background and Experience
At SoftwareOne, he leads the alliance, market value, campaign strategy, development, and activation initiatives. He creates strategic marketing initiatives that support the organization’s growth and sales pipeline. Matthew focuses heavily on digital marketing with a priority on demand and lead generation programs. He designs marketing programs and campaigns to drive sales, engagement, retention, leads, and positive behavior with clients, partners, and employees.
Before SoftwareOne, he was the director of marketing of the Americas at Syntax, and the director of marketing communications at Forsythe Technology, a Sirius Computer Solutions and CDW company, and served as a publicist at the National Geographic Channel in Washington, D.C. Matthew taught social media and digital marketing classes at Duke University.
Speaking and Contributions
He speaks about marketing strategy, content marketing, social selling, social media, and personal branding at many national events. He has spoken at the Internet and Digital Summits, Ragan conferences, Frost & Sullivan Summits, Duke University, and Research Triangle Park.
Matthew is a contributor to PR Daily, Ragan.com, Content Marketing Institute, Business2Community, and Spin Sucks. Matthew has been featured in the SmartBrief on Social Business email newsletter. He is a Frost & Sullivan advisory board member for digital marketing and marketing strategy. Matthew is also a mentor for the American Marketing Association Triangle chapter.
He earned his MBA in marketing strategy and planning, and integrated marketing communications from DePaul University. Matthew obtained his bachelor of arts in speech communications from Penn State University.
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