Matthew Royse is a strategic and visionary marketing leader with decades of experience delivering results for organizations of all sizes. He has a proven track record of building and executing high-impact digital marketing strategies.
His specialties include demand generation and content marketing. He excels in thought leadership and integrated campaigns. Partner and channel marketing are among his strengths. Additionally, he is skilled in social selling, email marketing, and marketing automation.
Matthew is a former digital marketing instructor at Duke University. He is also an accomplished professional speaker. Matthew is passionate about helping others master the art and science of modern marketing.
He has unique skills in demand generation and lead generation, content marketing, and thought leadership. Matthew is skilled in campaigns, partner and channel marketing, and social selling. He also excels in email marketing and marketing automation.
Matthew builds and leads top-performing marketing teams. He establishes profitable partnerships with technology companies. Matthew influences analysts and delivers innovative solutions. These efforts maximize brand visibility and revenue generation. He has a consistent track record of driving brand, product, and service success and growth.
Background and Experience
Now, he works at Siemens as a demand generation marketer for the manufacturing vertical.
Earlier, at Prometheus Group, he accelerated growth through marketing, with a $100M+ marketing-influenced sales pipeline in one year. He was the global leader in demand generation. He led the strategy, development, and execution of demand-generation campaigns. These campaigns spanned diverse marketing channels.
At SoftwareOne, he oversaw the North American growth marketing team for this leading global software and cloud solutions provider. He was responsible for campaign and content development and management. He also handled accounts, lead profiling, and research. His responsibilities included demand/lead generation and partner marketing. Additionally, he managed paid media and significant virtual “signature” events.
He was also the marketing director of the Americas at Syntax. Matthew was also the director of marketing communications at Forsythe Technology/Sirius Computer Solutions (now CDW). He also served as a publicist at the National Geographic Channel in Washington, D.C. Matthew taught social media and digital marketing classes at Duke University.
Speaking and Contributions
Matthew speaks about digital marketing, marketing strategy, content marketing, social selling, social media, and personal branding at many national events. He has spoken at the Internet and Digital Summits and Ragan conferences. He has also spoken at Frost & Sullivan Summits, Duke University, and Research Triangle Park.
Matthew is a contributor to PR Daily, Ragan.com, Content Marketing Institute, Business2Community, and Spin Sucks. Matthew has been featured in the SmartBrief on Social Business email newsletter. He is a Frost & Sullivan advisory board member for digital marketing and marketing strategy. Matthew is also a mentor for the American Marketing Association Triangle chapter.
Education
He earned his MBA in marketing strategy and planning and integrated marketing communications from DePaul University. Matthew obtained his Bachelor of Arts in Speech Communications from Penn State University.
Book Matthew to speak at your next event.
Key Takeaways
- Matthew Royse is a marketing leader with extensive experience in demand generation and content marketing.
- He now works at Siemens. Before, he held key roles at Prometheus Group and SoftwareOne. In these roles, he achieved significant growth in marketing.
- Matthew speaks at national events and contributes to various marketing publications, sharing insights on digital marketing and strategy.
- He holds an MBA in marketing strategy from DePaul University and a Bachelor of Arts from Penn State University.
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