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Category: Marketing

Secrets to using psychology in marketing

12 secrets of using psychology in marketing [infographic]

On May 12, 2022May 11, 2021 By mattroyseIn Career, Communications, Digital Marketing, Marketing

In this infographic, take a deep into human psychology and understand how to compose your marketing accordingly.

Why B2B marketing and sales alignment is so important

Why B2B marketing and sales alignment is so important [infographic]

On April 5, 2022March 17, 2022 By mattroyseIn Digital Marketing, Marketing

In this infographic, learn about why business-to-business (B2B) marketing and sales alignment is so important to success and revenue growth.

The Importance of Video Marketing for Small Businesses

The importance of video marketing for small businesses

On March 29, 2022March 29, 2022 By mattroyseIn Digital Marketing, Marketing

Many factors make video marketing a value driver for small businesses. Explore the different types of video content and how to get started.

Tips to Promote Sales and Drive Business Growth

How to promote sales and drive business growth [infographic]

On March 17, 2022March 5, 2022 By mattroyseIn Marketing

In this infographic, explore the six of the top mindfulness tips to promote sales and drive business growth for your company.

How to grow customer loyalty with packaging

How to grow customer loyalty with packaging [infographic]

On March 8, 2022February 21, 2022 By mattroyseIn Marketing

With more than 2 billion people shopping online, there's a big opportunity to grow loyalty with packaging.

How to Create Your Perfect Writing Environment

How to create your ideal writing space

On February 22, 2022February 17, 2022 By mattroyseIn Career, Marketing, Productivity

Learn how you create the ideal writing space and the key benefits of writing like organizing your thoughts better.

10 Tips to Help You Write Better This Year

10 tips to help you write better this year

On February 15, 2022February 2, 2022 By mattroyseIn Communications, Marketing

Writing best practices can help you take your writing to the next level. If you follow these tips, you’ll become a better writer this year.

Magical words to help you influence buying decisions

18 magical words to help you influence buying decisions [infographic]

On February 10, 2022March 16, 2021 By mattroyseIn Communications, Digital Marketing, Marketing

Using these words won’t make wallets fly open. However, they can help convince potential buyers that your brand is worth the money.

3 Harsh Truths About Marketing You Don’t Want to Hear

3 harsh truths about marketing you don’t want to hear

On February 3, 2022January 14, 2022 By mattroyseIn Marketing

Whether or not you like these three harsh truths about marketing are here to stay. Find out what that they are and why they are important.

Effective Lead Generation Process

How to create an effective lead generation process

On January 27, 2022January 18, 2022 By mattroyseIn Digital Marketing, Marketing

Learn how to create an effective lead generation process that identifies, attracts, filters and turns your target audience into customers.

Rise Above the Marketing Clutter

3 powerful ways to rise above the marketing clutter in 2022

On January 20, 2022January 13, 2022 By mattroyseIn Content Marketing, Digital Marketing, Marketing

Gaining attention is a struggle as the internet becomes saturated with content. Learn how you can rise above the marketing clutter.

3 Simple Strategies to Marketing Your Mobile Apps

3 simple strategies for marketing your mobile apps

On December 28, 2021December 21, 2021 By mattroyseIn Digital Marketing, Marketing

Developing, marketing, and launching mobile apps is no small feat. You can launch them as smoothly as possible with these strategies.

Best branding books to read

10 of the best branding books to read in 2022

On December 28, 2021December 28, 2021 By mattroyseIn Career, Digital Marketing, Marketing

Here is a list of top 10 books you should read about branding.

Best Personal branding books to read

10 of the best personal branding books to read in 2022

On December 22, 2021December 28, 2021 By mattroyseIn Digital Marketing, Marketing, Personal Branding

Here's a list of the top 10 personal branding books to read this year and beyond. What personal branding books would you add to this list?

Digital transformation

10 of the best digital transformation books to read in 2022

On November 30, 2021November 30, 2021 By mattroyseIn Digital Marketing, Marketing

Here are 10 books to help you get started on leading digital transformation at your company.

Books every marketing and PR pro should read

10 books every marketing and PR pro should read in 2022

On November 10, 2021November 15, 2021 By mattroyseIn Digital Marketing, Marketing1 Comment

These 10 books can help you become a better marketing professional. Discover why you should read them and add them to your reading list.

How to build a successful B2B marketing strategy

How to build a successful B2B marketing strategy [infographic]

On October 19, 2021September 22, 2021 By mattroyseIn Digital Marketing, Marketing

This infographic can help you develop a more effective, beneficial B2B marketing strategy.

Customer Experience Strategy

Customer experience strategy: 4 steps to create your own [infographic]

On September 28, 2021September 22, 2021 By mattroyseIn Digital Marketing, Marketing

A customer experience strategy is the key to personalized care, which results in more sales, customer retention, and customer lifetime value.

Digital marketing tools you never heard of but should know and use

25 of the best digital marketing tools you never heard of

On September 23, 2021September 14, 2021 By mattroyseIn Digital Marketing, Marketing, Productivity

Discover digital marketing tools you never heard of but should know and use. They can help you implement your digital marketing strategy.

How to Successfully Build a Brand in 10 Simple Steps

How to successfully build a brand in 10 simple steps

On September 21, 2021September 14, 2021 By mattroyseIn Digital Marketing, Marketing

To successfully build a brand, you need to engage with your customers on a deeper level. Here’s how to build a brand in 10 easy steps.

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About Matthew Royse

Matthew Royse

Matthew Royse

Matthew Royse is the senior director of growth marketing at SoftwareOne, a global provider of end-to-end software and cloud technology solutions. Matthew has more than 20 years of experience in marketing and communications working in many industries such as financial services, technology, media, and entertainment. Matthew taught social media and digital marketing classes at Duke University.

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Top 10 Most Popular Blog Posts

  • 15 of the best digital marketing certifications to take in 2022
  • 10 of the best digital transformation books to read in 2022
  • 10 of the best branding books to read in 2022
  • 10 of the best personal branding books to read in 2022
  • 10 of the best content marketing books to read in 2022
  • The right way to Google yourself [infographic]
  • 10 of the best sales books to read in 2022
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Recent Posts

  • 12 secrets of using psychology in marketing [infographic] May 12, 2022
  • How your LinkedIn profile picture can increase your chances of getting hired April 12, 2022
  • A simple guide on how to change your career April 7, 2022
  • Why B2B marketing and sales alignment is so important [infographic] April 5, 2022
  • The importance of video marketing for small businesses March 29, 2022
  • 5 ways to integrate social media into your sales strategy March 24, 2022
  • How to successfully set up an effective PPC campaign March 22, 2022
  • How to promote sales and drive business growth [infographic] March 17, 2022
  • How to evaluate and improve behavioral factors on a website March 10, 2022
  • How to grow customer loyalty with packaging [infographic] March 8, 2022
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