What B2B buyers really want marketers to do [infographic]

According to a recent Demand Gen Report on content preferences, business to business (B2B) buyers are looking to consume content that is concrete, has fewer sales messages, and is more educational.

With less time to devote to researching potential purchases, B2B buyers want marketers to not bury the lede. They want marketers to get right to the point with helpful and informative content that lays out a formula for success.

Here are some key highlights from the survey. B2B buyers want:

  • on-demand, bundled and packaged content
  • mobile-friendly formats
  • visual and interactive content
  • content with trustworthy sources, data, and research
  • prescriptive content such as “X steps to” or “X tips for”
  • blueprints and toolkits

Check out this infographic below for more information about what buyers want from marketers:

What Buyers Really Want From Content Marketers Infographic | Uberflip

This infographic was created by Uberflip.

10 inspirational quotes to make you a better marketer

Who doesn’t love a great quote?

I culled together 10 inspirational quotes for marketing and public relations professionals to get us excited. Today is a great time to be a marketer. Hopefully, these quotes will help guide you through today’s social media and content marketing world.

Marketing doesn't feel like marketing

Follow Tom Fishburne on LinkedIn and Twitter.


Marketing stories

Follow Seth Godin on Twitter.


Tell don't sell

Follow Beth Comstock on LinkedIn and Twitter.


Google answers

Follow Cyrus Shepard on LinkedIn and Twitter.

 Conflict or challenge equals story

Follow Tom Kellner on LinkedIn and Twitter.


Marketing helpful

Follow Jay Baer on LinkedIn and Twitter.


Don't sell anything

Follow Rand Fishkin on LinkedIn and Twitter.


Why you do it

Follow Simon Sinek on Twitter.


Don't beg the media, be the media

Follow Mark Ragan on LinkedIn and Twitter.


Good content marketing

Follow Joe Pulizzi on LinkedIn and Twitter.


Content marketing and dating

Follow Marcus Sheridan on LinkedIn and Twitter.


What quotes would you add to this list?

Why your organization needs a domain strategy

Creating a domain strategy should be one of the first things you do when developing an overall Internet marketing strategy for your organization.

Organizations should make sure that they purchase multiple top level domains (TLDs) so that they all point to one primary domain name.

What does this mean? 

If your company primary domain name has a .com TLD, they should also purchase the domain rights to .org, .net, .mobi, .biz, .jobs and .info.  You should also purchase some misspellings of your original domain name to make sure that your audience gets to your website.  For example, type in yahoo.org, yahoo.biz, yahoo.info into your web browser.  Do they all direct you to yahoo.com?  Yes.  If you type in yahooo.org with the extra ‘o’ do you get directed to yahoo.com?  Yes.  Yahoo is a great example of a company that successfully implements a domain strategy with multiple TLDs.

Why should you care? 

One of the best mainstream examples of how a domain issue can affect organizations is the whitehouse.com controversy.  If you are trying to go to the White House website and type in whitehouse.com, you won’t find out about President Obama’s latest press conference.  You’ll need to instead go to whitehouse.gov.  A web page designer purchase whitehouse.com first and made it an adult site.  (It has since been changed to another site.)  CNET’s Whitehouse.com goes porn article summarizes this controversy well.

So do you want your organization’s clients and prospects go to a site that is not affiliated with your organization?  Worse yet, do you want to your audience (who may be young children) to encounter adult content instead of your content?  A cybersquatter took advantage of the popularity of the White House to promote his content.  Do you want your organization to fall victim to this too?

To learn more about the benefits of why your organization should purchase multiple TLDs and point them to one domain, I recommend you visit these two posts: advantages of multiple TLD registrations and why use multiple domain names?

Does your organization have a domain strategy?