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Category: Communications

Secrets to using psychology in marketing

12 secrets of using psychology in marketing [infographic]

On May 12, 2022May 11, 2021 By mattroyseIn Career, Communications, Digital Marketing, Marketing

In this infographic, take a deep into human psychology and understand how to compose your marketing accordingly.

10 Tips to Help You Write Better This Year

10 tips to help you write better this year

On February 15, 2022February 2, 2022 By mattroyseIn Communications, Marketing

Writing best practices can help you take your writing to the next level. If you follow these tips, you’ll become a better writer this year.

Magical words to help you influence buying decisions

18 magical words to help you influence buying decisions [infographic]

On February 10, 2022March 16, 2021 By mattroyseIn Communications, Digital Marketing, Marketing

Using these words won’t make wallets fly open. However, they can help convince potential buyers that your brand is worth the money.

How to write a compelling social media bio

How to write a compelling social media bio [infographic]

On January 11, 2022January 1, 2022 By mattroyseIn Communications, Digital Marketing, Personal Branding, Social Media

These 8 tips can help you improve your social media profile.

Sales Books

10 of the best sales books to read in 2022

On December 24, 2021December 28, 2021 By mattroyseIn Career, Communications, Social Selling

A list of top 10 sales books you should read to help you become a student of the game and be a better seller.

Best digital marketing tools to reference

150 of the best digital marketing tools to reference in 2022

On May 20, 2021May 5, 2022 By mattroyseIn Career, Communications, Content Marketing, Digital Marketing, Email Marketing, Marketing, Personal Branding, Productivity, SEO, Social Media, Social Selling

One of the biggest challenges digital marketers face is finding the right tools. Here are some of the best digital marketing tools.

Mistake

7 ways to avoid common PR campaign pitfalls

On May 3, 2020July 5, 2020 By mattroyseIn Communications2 Comments

Managing a successful PR campaign takes a lot of hard work. To ensure the success of your PR campaigns, avoid these common mistakes.

Increase customer loyalty

5 steps to increase customer loyalty

On April 21, 2020June 3, 2020 By mattroyseIn Communications, Marketing, Social Media

Learn why customer loyalty is so important and how you and company can increase it.

Why you should write a book

5 reasons why you should write a book

On March 24, 2020July 13, 2020 By mattroyseIn Communications, Digital Marketing, Personal Branding

Here are five reasons you should give writing a book a shot. All you’ll need to begin: write a single sentence.

Writing cold B2B emails

7 mistakes to avoid when writing cold B2B emails

On March 17, 2020November 26, 2020 By mattroyseIn Communications, Email Marketing

You should avoid these seven mistakes when emailing people out of the blue.

Why proofreading matters

Why proofreading matters and how to establish a process for it

On March 10, 2020July 19, 2020 By mattroyseIn Communications, Content Marketing, Digital Marketing, Marketing, Productivity

Proofreading is not just about finding errors and fixing them. Proofreading ensures your message is smooth, clear, and interesting.

Difference between CCPA and GDPR

What’s the difference between the CCPA and GDPR laws? [infographic]

On March 3, 2020July 14, 2020 By mattroyseIn Communications, Digital Marketing, Email Marketing

Learn about the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR) laws and what makes them different.

Chatbots benefits and drawbacks

Chatbots: benefits and drawbacks you should know [infographic]

On February 27, 2020July 18, 2020 By mattroyseIn Communications, Digital Marketing

Chatbots are emerging as a cost-effective customer service channel for businesses. Read about the benefits, opportunities, and challenges of chatbots.

Common project risk examples

Common project risk examples and how to minimize them [infographic]

On February 18, 2020July 26, 2020 By mattroyseIn Career, Communications, Productivity

The most common examples of project risks that could threaten your project timeline and helpful tips to manage them.

Intro to GDPR concepts

An introduction to General Data Protection Regulation (GDPR) concepts [infographic]

On December 26, 2019May 22, 2022 By mattroyseIn Communications, Digital Marketing, Email Marketing

To help you familiarize yourself with the basics of the GDPR, here’s an infographic that covers the key concepts.

Chatbots can do for your business

8 things chatbots can do for your business

On November 12, 2019June 6, 2020 By mattroyseIn Communications, Digital Marketing

Learn about 8 different things chatbots can do for business.

Live chat boost sales and solve customer problems

5 ways live chat boosts sales and solves customer problems

On October 15, 2019December 15, 2020 By mattroyseIn Communications, Digital Marketing, Marketing

Find out how live chat can solve customer problems and boost sales at your company.

Powerful and proven keywords to add to your LinkedIn profile

Powerful and proven keywords to add to your LinkedIn profile [infographic]

On April 17, 2018July 20, 2020 By mattroyseIn Career, Communications, Personal Branding, Social Media

These keywords should be included on your resume and in your LinkedIn profile. This is an infographic you definitely want to bookmark.

How to be a successful PR pro

How to become a more successful PR professional

On January 4, 2018June 2, 2021 By mattroyseIn Career, Communications, Personal Branding, Social Media

In today’s ultra-competitive public relations (PR) world you need to find ways to stand out. There are 10 things you should do to become a more successful PR pro.

How to effectively communicate your strategic marketing plan

How to effectively communicate your strategic marketing plan

On August 28, 2017July 24, 2020 By mattroyseIn Communications, Marketing

Clearly and concisely communicating your marketing strategy and plan is just as important as creating it. Find out why.

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About Matthew Royse

Matthew Royse

Matthew Royse

Matthew Royse is the senior director of growth marketing at SoftwareOne, a global provider of end-to-end software and cloud technology solutions. Matthew has more than 20 years of experience in marketing and communications working in many industries such as financial services, technology, media, and entertainment. Matthew taught social media and digital marketing classes at Duke University.

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Recent Posts

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