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Category: Digital Marketing

Secrets to using psychology in marketing

12 secrets of using psychology in marketing [infographic]

On May 12, 2022May 11, 2021 By mattroyseIn Career, Communications, Digital Marketing, Marketing

In this infographic, take a deep into human psychology and understand how to compose your marketing accordingly.

LinkedIn Profile Picture

How your LinkedIn profile picture can increase your chances of getting hired

On April 12, 2022April 12, 2022 By mattroyseIn Digital Marketing

A LinkedIn profile picture is essential because recruiters will browse your page to get to know you and find out what you can offer.

Why B2B marketing and sales alignment is so important

Why B2B marketing and sales alignment is so important [infographic]

On April 5, 2022March 17, 2022 By mattroyseIn Digital Marketing, Marketing

In this infographic, learn about why business-to-business (B2B) marketing and sales alignment is so important to success and revenue growth.

The Importance of Video Marketing for Small Businesses

The importance of video marketing for small businesses

On March 29, 2022March 29, 2022 By mattroyseIn Digital Marketing, Marketing

Many factors make video marketing a value driver for small businesses. Explore the different types of video content and how to get started.

How to successfully set up an effective PPC campaign

How to successfully set up an effective PPC campaign

On March 22, 2022March 14, 2022 By mattroyseIn Digital Marketing

Find out what you need to know to make your pay per click (PPC) campaign a success. These tips will help you make your PPC campaign effective.

How to evaluate and improve behavioral factors on a website

How to evaluate and improve behavioral factors on a website

On March 10, 2022February 21, 2022 By mattroyseIn Digital Marketing, SEO

It's essential to understand what behavioral factors to track and how to improve user experience on your website.

10 Memorable Quotes About Social Media That Make You Think

10 memorable quotes about social media that will make you think

On March 3, 2022January 14, 2022 By mattroyseIn Digital Marketing, Social Media

To help you integrate social media into your digital marketing strategy, here are 10 quotes from celebrities, executives, and marketers.

Magical words to help you influence buying decisions

18 magical words to help you influence buying decisions [infographic]

On February 10, 2022March 16, 2021 By mattroyseIn Communications, Digital Marketing, Marketing

Using these words won’t make wallets fly open. However, they can help convince potential buyers that your brand is worth the money.

Effective Lead Generation Process

How to create an effective lead generation process

On January 27, 2022January 18, 2022 By mattroyseIn Digital Marketing, Marketing

Learn how to create an effective lead generation process that identifies, attracts, filters and turns your target audience into customers.

How to Utilize Competitive Analytics in Your Marketing Strategy

How to utilize competitive analytics in your marketing strategy

On January 25, 2022January 13, 2022 By mattroyseIn Digital Marketing

Discover how to utilize competitive analytics for greater marketing success and gain more insights for developing a marketing strategy.

Rise Above the Marketing Clutter

3 powerful ways to rise above the marketing clutter in 2022

On January 20, 2022January 13, 2022 By mattroyseIn Content Marketing, Digital Marketing, Marketing

Gaining attention is a struggle as the internet becomes saturated with content. Learn how you can rise above the marketing clutter.

How to write a compelling social media bio

How to write a compelling social media bio [infographic]

On January 11, 2022January 1, 2022 By mattroyseIn Communications, Digital Marketing, Personal Branding, Social Media

These 8 tips can help you improve your social media profile.

Content Curation Tools Museum

14 of the best content curation tools to save you time

On January 6, 2022January 30, 2022 By mattroyseIn Content Marketing, Digital Marketing, Social Selling1 Comment

Find out how these 15 tools can help you with your content curation efforts.

3 Simple Strategies to Marketing Your Mobile Apps

3 simple strategies for marketing your mobile apps

On December 28, 2021December 21, 2021 By mattroyseIn Digital Marketing, Marketing

Developing, marketing, and launching mobile apps is no small feat. You can launch them as smoothly as possible with these strategies.

Best branding books to read

10 of the best branding books to read in 2022

On December 28, 2021December 28, 2021 By mattroyseIn Career, Digital Marketing, Marketing

Here is a list of top 10 books you should read about branding.

Best digital marketing certifications to obtain

15 of the best digital marketing certifications to take in 2022

On December 27, 2021December 28, 2021 By mattroyseIn Career, Content Marketing, Digital Marketing, Personal Branding, Social Media1 Comment

Take advantage of these digital marketing certifications to sharpen your marketing skills and become the leading candidate for a new marketing job.

Authenticity vs. Algorithm: Money Buy Customers

Authenticity vs. algorithm: can money buy customers? [infographic]

On December 23, 2021December 16, 2021 By mattroyseIn Digital Marketing

In this infographic, learn why focusing on authenticity with your customers is so important in today's modern, digital world.

Best Personal branding books to read

10 of the best personal branding books to read in 2022

On December 22, 2021December 28, 2021 By mattroyseIn Digital Marketing, Marketing, Personal Branding

Here's a list of the top 10 personal branding books to read this year and beyond. What personal branding books would you add to this list?

Tools to sharpen your writing skills

16 tools to sharpen your writing skills [infographic]

On December 21, 2021December 9, 2021 By mattroyseIn Digital Marketing

These 16 tools can help you improve and sharpen your written communication skills.

Best Digital Marketing Newsletters to subscribe to

20 of the best digital marketing newsletters to subscribe to in 2022

On December 20, 2021December 28, 2021 By mattroyseIn Career, Digital Marketing, Productivity

Here is a roundup of some of the best digital marketing newsletters you should subscribe to.

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About Matthew Royse

Matthew Royse

Matthew Royse

Matthew Royse is the senior director of growth marketing at SoftwareOne, a global provider of end-to-end software and cloud technology solutions. Matthew has more than 20 years of experience in marketing and communications working in many industries such as financial services, technology, media, and entertainment. Matthew taught social media and digital marketing classes at Duke University.

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Top 10 Most Popular Blog Posts

  • 15 of the best digital marketing certifications to take in 2022
  • 20 of the best digital marketing newsletters to subscribe to in 2022
  • 10 of the best branding books to read in 2022
  • 10 of the best content marketing books to read in 2022
  • 10 of the best digital transformation books to read in 2022
  • 10 of the best personal branding books to read in 2022
  • 10 of the best sales books to read in 2022
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Recent Posts

  • 10 digital marketing quotes to make you a better digital marketer May 19, 2022
  • 12 secrets of using psychology in marketing [infographic] May 12, 2022
  • How your LinkedIn profile picture can increase your chances of getting hired April 12, 2022
  • A simple guide on how to change your career April 7, 2022
  • Why B2B marketing and sales alignment is so important [infographic] April 5, 2022
  • The importance of video marketing for small businesses March 29, 2022
  • 5 ways to integrate social media into your sales strategy March 24, 2022
  • How to successfully set up an effective PPC campaign March 22, 2022
  • How to promote sales and drive business growth [infographic] March 17, 2022
  • How to evaluate and improve behavioral factors on a website March 10, 2022
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