Chatbots are emerging as a cost-effective and efficient customer service channel for businesses. Read about the benefits, opportunities, and challenges of chatbots.
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Category: Digital Marketing
What is marketing automation and how can it help your marketing?
Learn what marketing automation is, how to effectively use it, and what metrics you should have to determine success.
Marketers undervalue thought leadership and its impact on demand generation
Study shows thought leadership content impacts demand generation more than marketers realize.
4 tips for launching a successful B2B marketing podcast
How do you launch a successful podcast in the B2B marketing space? These tips can help you get started.
10 YouTube stats you should know in 2020 [infographic]
If you are looking to make YouTube a bigger part of your strategy in 2020, check out these stats.
How to write better Google Ads and improve your PPC performance
Writing ad copy for Google Ads is an art and a science. These 17 tips can help you.
5 digital marketing trends disrupting business today
These five digital marketing trends to disrupt your company.
10 of the best branding books to read in 2020
Here is a list of top 10 books you should read about branding.
The do’s and don’ts of selling online via Amazon fulfillment
Learn the do's and don'ts of selling on Amazon through the FBA, short for Fulfillment by Amazon.
20 of the best digital marketing newsletters to subscribe to in 2020
Here is a roundup of some of the best digital marketing newsletters you should subscribe to.
How to align your marketing automation strategy with the buyer’s journey
Find out how you can better align marketing automation with the buyer's journey.
Interesting Instagram stats you should know in 2020 [infographic]
These 22 key facts about Instagram will help you master the platform in 2020 and beyond.
How a strong brand helps you sell more
Learn why a strong brand can help you become your customers’ first choice.
10 of the best digital transformation books to read in 2020
Here are 10 books to help you get started on leading digital transformation at your company.
16 mistakes online merchants make and how to avoid them [infographic]
Learn how you can create or redesign your eCommerce website, increase conversions, and grow your revenue.