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Category: Social Media

Power of social media

Important statistics on the power of social media [infographic]

On February 9, 2021December 16, 2020 By mattroyseIn Social Media

Discover how an online strategy can make a big difference for your company. Learn how to boost your branding through social media.

Best digital marketing tools to reference

150 of the best digital marketing tools to reference in 2021

On December 22, 2020December 22, 2020 By mattroyseIn Be More Productive, Communications & PR, Content Marketing, Digital Marketing, Email Marketing, Grow Your Career, Marketing, Personal Branding, Search Engine Optimization (SEO), Social Media, Social Selling

One of the biggest challenges digital marketers face is finding the right tools. Here are some of the best digital marketing tools.

How to use Facebook Ads to reach new demographics

On December 15, 2020November 6, 2020 By mattroyseIn Digital Marketing, Social Media

There are 20 different ways to use Facebook Ads to reach new demographics. Find out how you can use the platform’s ads to grow your business.

Best digital marketing certifications to obtain

15 of the best digital marketing certifications to take in 2021

On December 2, 2020December 2, 2020 By mattroyseIn Content Marketing, Digital Marketing, Grow Your Career, Personal Branding, Social Media1 Comment

Take advantage of these digital marketing certifications to sharpen your marketing skills and become the leading candidate for a new marketing job.

Use Google Analytics and Facebook Ads for marketing attribution

How to use Google Analytics and Facebook Ads for marketing attribution

On September 8, 2020September 8, 2020 By mattroyseIn Digital Marketing, Social Media

To get the most out of your Google Analytics and Facebook Ads accounts, here are some tips for how to use it for marketing attribution.

Ways to use social media to improve customer engagement

5 ways to use social media to improve customer engagement

On August 25, 2020August 20, 2020 By mattroyseIn Digital Marketing, Social Media

Keep these 5 things in mind when deciding how to use social media to improve your customer engagement.

Negative comments on social media

How to deal with negative comments on social media [infographic]

On July 23, 2020July 13, 2020 By mattroyseIn Social Media

Find out how to best respond to negative mentions on social media. The steps cover the key points that you should keep in mind.

Social media goals

5 social media goals you should track

On May 26, 2020September 18, 2020 By mattroyseIn Social Media

Find out what you should look for when you develop and track your social media goals.

Successful social media strategy

The 7 Cs of a successful social media strategy

On May 8, 2020August 2, 2020 By mattroyseIn Social Media10 Comments

Learn why you should think about your social media strategy in the context of the seven Cs.

A to Z guide to social media

Your A to Z guide to social media

On May 6, 2020July 12, 2020 By mattroyseIn Social Media3 Comments

A compact roadmap to social media – compiled as an easy-to-follow A to Z guide.

Instagram influencer marketing

Instagram influencer marketing: how to best use content [infographic]

On April 30, 2020June 3, 2020 By mattroyseIn Content Marketing, Social Media

Learn how to effectively use Instagram influencer marketing in 2020.

Increase customer loyalty

5 steps to increase customer loyalty

On April 21, 2020June 3, 2020 By mattroyseIn Communications & PR, Marketing, Social Media

Learn why customer loyalty is so important and how you and company can increase it.

A to Z Guide to content marketing

Your A to Z guide to successful content marketing

On March 22, 2020July 6, 2020 By mattroyseIn Content Marketing, Search Engine Optimization (SEO), Social Media1 Comment

This A to Z guide to content marketing can help you master the fundamentals of content marketing.

Best image websites for free high-quality photos

8 of the best image websites for free high-quality photos

On March 10, 2020July 6, 2020 By mattroyseIn Digital Marketing, Social Media

These image websites provide free and high-quality photos that utilize the creative commons zero license so no attributions are needed.

Interesting Instagram stats 2020

Interesting Instagram stats you should know in 2020 [infographic]

On January 3, 2020July 16, 2020 By mattroyseIn Digital Marketing, Social Media

These 22 key facts about Instagram will help you master the platform in 2020 and beyond.

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About Matthew Royse

Matthew Royse

Matthew Royse

Matthew Royse is the marketing director for Syntax, a leading global managed cloud provider for mission-critical applications. Matthew has 20 years of experience in marketing and communications working in many industries such as financial services, technology, media, and entertainment. Matthew taught social media and digital marketing classes at Duke University.

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