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Category: Social Media

5 Ways to Integrate Social Media Into Your Sales Strategy

5 ways to integrate social media into your sales strategy

On March 24, 2022March 13, 2022 By mattroyseIn Social Media

This article will discuss the top five actionable ways to integrate and leverage your social media to drive more sales and turn a profit.

10 Memorable Quotes About Social Media That Make You Think

10 memorable quotes about social media that will make you think

On March 3, 2022January 14, 2022 By mattroyseIn Digital Marketing, Social Media

To help you integrate social media into your digital marketing strategy, here are 10 quotes from celebrities, executives, and marketers.

How to write a compelling social media bio

How to write a compelling social media bio [infographic]

On January 11, 2022January 1, 2022 By mattroyseIn Communications, Digital Marketing, Personal Branding, Social Media

These 8 tips can help you improve your social media profile.

Best digital marketing certifications to obtain

15 of the best digital marketing certifications to take in 2022

On December 27, 2021December 28, 2021 By mattroyseIn Career, Content Marketing, Digital Marketing, Personal Branding, Social Media1 Comment

Take advantage of these digital marketing certifications to sharpen your marketing skills and become the leading candidate for a new marketing job.

Social media mistakes to avoid

12 social media mistakes you should avoid [infographic]

On November 16, 2021November 16, 2021 By mattroyseIn Social Media

Discover the most common and avoidable social media mistakes.

How to create a follow-worthy Twitter profile

How to create a follow-worthy Twitter profile

On November 8, 2021May 22, 2022 By mattroyseIn Social Media

These 5 tips can help you impress future Twitter followers and grow your influence on Twitter.

How to perform a successful social media audit

How to perform a successful social media audit

On September 2, 2021May 26, 2021 By mattroyseIn Social Media

A social media audit is an assessment of your company’s social media presence. Learn how to perform a successful social media audit.

How social media can improve your SEO

How social media can improve your SEO [infographic]

On August 26, 2021April 3, 2021 By mattroyseIn SEO, Social Media

Learn how social media can help you boost your search engine optimization (SEO) efforts.

How to Determine Social Media Campaign ROI Through Attribution

How to determine social media campaign ROI through attribution

On July 8, 2021May 1, 2021 By mattroyseIn Digital Marketing, Social Media

Find out how to calculate social media campaign return on investment (ROI) through an attribution model that is best for your company.

Twitter tools to help you maximize your tweets

5 Twitter tools to help you maximize your tweets today

On May 30, 2021May 30, 2021 By mattroyseIn Social Media

Learn how these tools can help you figure out how to best use Twitter and maximize the timing of your tweets.

Grow your Twitter influence

10 ways to grow your Twitter influence

On May 29, 2021May 30, 2021 By mattroyseIn Social Media19 Comments

How do you grow your followers and grow your Twitter influence? Find out now with these 10 tips to help you master the social media network.

Best digital marketing tools to reference

150 of the best digital marketing tools to reference in 2022

On May 20, 2021May 5, 2022 By mattroyseIn Career, Communications, Content Marketing, Digital Marketing, Email Marketing, Marketing, Personal Branding, Productivity, SEO, Social Media, Social Selling

One of the biggest challenges digital marketers face is finding the right tools. Here are some of the best digital marketing tools.

Power of social media

Important statistics on the power of social media [infographic]

On February 9, 2021December 16, 2020 By mattroyseIn Social Media

Discover how an online strategy can make a big difference for your company. Learn how to boost your branding through social media.

How to use Facebook Ads to reach new demographics

On December 15, 2020November 6, 2020 By mattroyseIn Digital Marketing, Social Media

There are 20 different ways to use Facebook Ads to reach new demographics. Find out how you can use the platform’s ads to grow your business.

Use Google Analytics and Facebook Ads for marketing attribution

How to use Google Analytics and Facebook Ads for marketing attribution

On September 8, 2020September 8, 2020 By mattroyseIn Digital Marketing, Social Media

To get the most out of your Google Analytics and Facebook Ads accounts, here are some tips for how to use it for marketing attribution.

Ways to use social media to improve customer engagement

5 ways to use social media to improve customer engagement

On August 25, 2020August 20, 2020 By mattroyseIn Digital Marketing, Social Media

Keep these 5 things in mind when deciding how to use social media to improve your customer engagement.

Negative comments on social media

How to deal with negative comments on social media [infographic]

On July 23, 2020July 13, 2020 By mattroyseIn Social Media

Find out how to best respond to negative mentions on social media. The steps cover the key points that you should keep in mind.

Social media goals

5 social media goals you should track

On May 26, 2020September 18, 2020 By mattroyseIn Social Media

Find out what you should look for when you develop and track your social media goals.

Successful social media strategy

The 7 Cs of a successful social media strategy

On May 8, 2020April 10, 2022 By mattroyseIn Social Media10 Comments

Learn why you should think about your social media strategy in the context of the seven Cs.

A to Z guide to social media

Your A to Z guide to social media

On May 6, 2020July 12, 2020 By mattroyseIn Social Media3 Comments

A compact roadmap to social media – compiled as an easy-to-follow A to Z guide.

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About Matthew Royse

Matthew Royse

Matthew Royse

Matthew Royse is the senior director of growth marketing at SoftwareOne, a global provider of end-to-end software and cloud technology solutions. Matthew has more than 20 years of experience in marketing and communications working in many industries such as financial services, technology, media, and entertainment. Matthew taught social media and digital marketing classes at Duke University.

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