To some of us, we don’t remember a time when social media didn’t exist. Social media has changed the world. It’s no longer just a nice to have, it’s a must have. That’s why memorable quotes about social media can remind us of its importance.
Social media has many benefits, including getting your message in front of your target audience more quickly and easily. You can target, nurture, and engage your target audience more effectively. It’s a critical part of a modern digital marketing strategy.
Social media helps you talk directly to your customers and prospects without having to go through the traditional media channels of TV and newspapers. Social media helps you gain real-time, valuable insights about your target audience so you can better tailor and customize your key messages and differentiators.
To help you best integrate social media into your digital marketing strategy, I have compiled a list of the 10 best, most insightful, and memorable quotes about social media from celebrities, executives, and marketers.
10 memorable quotes about social media
1. Social media is not a monologue, it’s a two-way conversation
When you post on social media, make sure you add value with each post. Don’t always promote your products and services. A two-way conversation is a dialogue where you speak and listen to your following. Then, respond to their questions, needs, and wants.
2. Social media is hard work
Social media takes a lot of planning and elbow grease. It looks easy but it’s a lot of hard work behind the scenes. For celebrities, it’s easier to establish a social media footprint. For the average person, social media provides an amazing opportunity to become a “star” online but it doesn’t happen overnight. It’s requires a lot of effort.
3. Social media is an investment
Excellent results are not something that comes overnight. Social media is an investment and one that pays off over time, if done correctly. Social media is a community so it’s important to determine what type of conversations are taking place on social media channels before you engage. All good communication starts and ends with really knowing your target audience.
4. Don’t take yourself so seriously on social media
This a funny quote that shows you should laugh at yourself and not everything revolves around you. One of the first steps to success is to realize you are not that important. It’s about others, not you.
5. Personal branding and social media go hand in hand
You already have a personal brand whether you know it or not. Social media makes it easier to build a following and make sure you are relevant in the market. Personal branding is a representation of you on a personal level like a corporate brand is on the corporate level. Social media makes it easier for you to be influential with your ideas and opinions.
6. The return on investment (ROI) of social media
Social media is a marathon, not a sprint. Think about social media as a long-term game. Go at a pace you can sustain for the long-term. If you start out too strong, you could run out of stream before you are done. You need a steady pace of educational and entertaining content so your followers will keep coming back to your social media channels.
7. Make an impact with social media
Making an impact is about doing small little things toward creating a better future. It means that you see what needs to be done and you take the initiative to make it happen. You do something every day that no one asks you to do. Social media is about making a difference not impressing others.
8. Share quality content on social media
If it adds value to your audience, it’s quality content. Quality content is in the eye of the beholder so it’s important to create really good content that is specific to your target audience. Share content that is helpful, educational, and can make a positive impression. You’ll know when you have quality content when it generates leads, gets social shares, ranks well on search engines, and increases brand awareness. In a world of content overload, standing out requires quality over quantity.
9. Social media levels the playing field
Social media takes down the traditional media walls where you can talk right to your audience without pitching your message to television outlets and publishers. To build an audience on social media, figure out who you want to target and what the audience is all about. Think about social media engagement like a dinner party where you welcome people and encourage conversations between people so everyone is having fun conversations.
10. Move beyond the vanity social media metrics
The best information comes to you when you dig deep into your data. When measuring the performance of social media efforts, many companies look at the number of followers. That’s the wrong approach. Use social media metrics that contribute to bottom line revenue and not engagement that may or may not lead to new business.
Bringing it all together
The good news is that social media has leveled the playing field for people and small businesses. Social media makes it easier to talk directly to your target audience. However, it still requires a lot of hard work to build a loyal following. Social media is critical to the success of a well-rounded digital marketing strategy. When you put these inspirational and memorable quotes about social media work, you’ll be able to better develop a digital marketing strategy that produces real business results.