Your A to Z guide to social media

Sometimes it’s worth getting back to basics, especially when it comes to social media. Here is a compact roadmap to social media – compiled as an easy-to-follow A to Z guide.

A to Z guide to social media

Access

Some companies still deny access to social networks at work.  According to a Cisco study, 33 percent of college students and young professionals under the age of 30 say they would prioritize social media access over salary in accepting a job offer.

Balance

Brands and people should balance the amount of time they spend on social media and the amount of time they spend on each of the different social media networks.

Channels

Don’t get caught up in social media channels– instead develop a successful social media strategy.

Democracy

According to some reports, social media has sparked democracy. What do you think?

Engagement

Social media provides brands with direct access to their primary audience: customers.

Facebook

Despite some people getting frustrated with Facebook, it is still the top social network a majority of us still use.

Google

Google is appealing to many because of two main reasons: search results and hangouts.

Humanize

Social media is humanizing brands. Humans connect with humans – not with brands or logos. Social media helps tear down the traditional walls that large organizations put up.

Instagram

Instagram is the choice of photo and video sharing.

Journalists

We are all now citizen journalists. In other words, we all play an active role in the process of collecting, reporting, analyzing and disseminating news and information. Remember how social media played a big role in the US Airways airplane crash into the Hudson River.

Knowledge

You can learn a lot on your social networks. As a job seeker, you can learn about your future company before you interview with them. As a brand, you can learn about the digital body language of your customers.

LinkedIn

This network keeps growing .It is the top social network for many B2B companies.

Measurement

“You can’t manage what you don’t measure,” the old management adage goes. It is important to measure how well your social media channels are performing weekly, monthly, and yearly.

News

People now go to Twitter or other social networks to find out their news since it can break faster than through the traditional media outlets.

Openness

Whether you like or not, you are learning a lot about your friends and brands than you ever did before … the good, bad and the ugly. Social media is breaking down the traditional “walls” of information that friends or brands put up.

Pinterest

Pinterest is addictive and a great place to find and share new ideas.

Quora

This question and answer (Q&A) website has a lot of potential.

Relationships

This is what social media is all about. Connecting with others.

Slideshare

This is the most underutilized website out there.

Twitter

Twitter is where a lot of news breaks.

Universe

Social media opens up your world to the entire universe, not just your city, town, neighborhood or street. You can connect with people all over the world with a couple of clicks.

Voice

It is important to find your authentic voice in social media and craft your own voice. Have you developed your own personal social media voice? What about your brand’s voice?

Widgets

Social media networks have developed stand-alone applications that you can embed into other applications like a website or a desktop.

X-factor

Social media is changing the game. It can be hard to truly describe social media’s influence on marketing, public relations, organizations and people but social media is changing worlds.

YouTube

YouTube is one of the biggest search engines in the world. Need I say more about the popularity of this social network?

Zest

In other words: vigorous and enthusiastic enjoyment. This is what social media is all about. People enjoy spending time on social media.

What letters you would you add to this list? 

What would you suggest as letters to add to this list? Please comment below.

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