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career earning potential

Boost your career: focus on earning potential

On December 1, 2025March 28, 2026 By mattroyseIn Career, Communications, Personal Branding, Personal Development, Personal Growth, Productivity, Self Improvement

Enhance your career earning potential by focusing on long-term growth rather than just current salary. Discover key strategies now.

Secret to a successful LinkedIn InMail

This is the secret to a successful LinkedIn InMail

On November 3, 2025December 27, 2025 By mattroyseIn Career, Communications, Email Marketing, Marketing, Personal Branding, Social Media, Social Selling

Unlock the secret to a LinkedIn InMail and enhance your networking strategy with effective messaging techniques.

5 essential tips for landing your first marketing job

On October 4, 2025January 27, 2026 By mattroyseIn AI, Career, Communications, Content Marketing, Digital Marketing, Email Marketing, Marketing, Personal Branding, Personal Development, Personal Growth, Self Improvement, SEO, Social Media

Struggling to secure your first marketing job? Discover tips and insights to successfully transition into the marketing field.

land dream job

3 key investments for your dream job

On September 15, 2025February 18, 2026 By mattroyseIn Career, Communications, Content Marketing, Digital Marketing, Marketing, Personal Branding, Personal Development, Personal Growth, Self Improvement

Unlock the secrets to landing your dream job with these powerful career investments to enhance your value proposition.

Successful social media strategy

7 essential Cs for an effective social media strategy

On August 18, 2025December 9, 2025 By mattroyseIn Career, Content Marketing, Marketing, Personal Branding, Social Media7 Comments

Learn how to develop a successful social media strategy by understanding the seven Cs for improved engagement and presence.

LinkedIn Profile Picture

The psychology of LinkedIn profile pictures

On June 23, 2025December 27, 2025 By mattroyseIn Digital Marketing

Learn how an appealing LinkedIn profile picture can enhance your professional image and attract opportunities.

This template will help write an amazing LinkedIn Recommendation

Your ultimate LinkedIn recommendation template

On June 21, 2025December 27, 2025 By mattroyseIn Career, Communications, Personal Branding, Productivity, Social Media, Social Selling

Writing a LinkedIn recommendation does not have to be hard. Use this template to easily create personalized recommendations.

Personal Branding

10 tools for managing your personal brand online

On March 25, 2025May 23, 2025 By mattroyseIn Personal Branding, Personal Development, Personal Growth, Self Improvement2 Comments

Managing your personal brand and online reputation is not an easy task. There are 10 tools that can help you.

Powerful and proven keywords to add to your LinkedIn profile

Boost your LinkedIn profile with power words

On March 12, 2025May 11, 2025 By mattroyseIn Career, Personal Branding, Personal Development, Personal Growth, Productivity, Social Media

These keywords should be included on your resume and in your LinkedIn profile. This is an infographic you definitely want to bookmark.

LinkedIn Profile Photo

LinkedIn profile photo: should it be formal or casual?

On November 10, 2024May 15, 2025 By mattroyseIn Career, Communications, Content Marketing, Marketing, Personal Branding, Personal Development, Personal Growth, Self Improvement

Thatโ€™s the debate. A LinkedIn post is questioning traditional norms about headshots. Should your LinkedIn profile be formal or casual?

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About Matthew Royse

Matthew Royse

Matthew Royse

Iโ€™m Matthew Royse, a marketer, strategist, and lifelong learner. With 20+ years of experience in demand gen, content, and digital marketing, Iโ€™ve helped brands grow smarter and faster. Iโ€™ve taught at Duke, led high-impact teams, and built campaigns that drive results. I use everything Iโ€™ve learned to help others fuel their minds and grow, one idea at a time.

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