Compass

47 digital marketing tools to help you be more productive

One of the biggest challenges digital marketers face is finding the right set of digital marketing tools. I rounded up some of the best digital marketing tools out there to maximize your efforts when it comes to Twitter; day-to-day work tasks; search engine optimization (SEO) and keyword research; and your personal brand and online reputation.

12 Twitter tools to help you maximize your tweets

Some of the top questions when it comes to Twitter: How do your tweets noticed? How do you get them retweeted and liked? And how do you grow your followers? The key is to optimize your tweets. These tools can help you ensure you maximize every tweet.

15 helpful tools to increase your productivity in the workplace

Time-saving tools are critical I today’s world where it seems like we always have pressing deadlines. These tools can help you be more productive at work, ranging from converting PDFs to PowerPoint slides, discovering how much time you spend time working on certain things to creating cool graphics for your social media and blog posts.

10 free keyword research tools for writing compelling headlines

What keywords does your audience type into search to find your company or your competitors? Keyword research is the foundation of a good SEO strategy and a key component of your content marketing strategy. To write more compelling and better headlines for your articles, blog posts, landing pages, news releases, and overall website, these tools can help you increase your website traffic, improve visibility in search engines such as Google and Bing, improve your odds of others your sharing your content via their social network, and genetate ideas for future creation and curation of content.

10 free tools to manage your personal brand and online reputation

Do you Google yourself and find someone else with your same name? Want attract recruiters and future employers to contact you? Want to land that perfect job? If your answered “yes” to any of these questions, then you should take a more proactive approach to managing your personal brand and online reputation. It is not an easy task but these free tools can help you.

What tools do you find helpful as a digital marketer?

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Optimize your LinkedIn profile: 10 steps you should take

LinkedIn is one of the most professional social media networks. Professionals sign up to join LinkedIn at a rate of more than two members per second.

I have had the opportunity to LinkedIn to hundreds of Forsythe Technology employees and students at Duke University.

Here are 10 things every career professional should do to optimize their LinkedIn profile.

1. Update your profile information

Make sure you add all of your basic info such as your full name, title at your company, location, correct industry, and company (linked to your company’s page).

Some key points to remember:

  • Add a custom background. The image should not be distracting and should be at least 1400 x 425 pixels in size.
  • Include a professional photo. Make sure you take the time to get a real professional picture taken by a photographer. Taking it on a white background is the recommended but it is up to you.
  • Your name should ONLY contain your name. Please avoid adding any additional titles, acronyms or credentials. Please keep your name clean and concise.

2. Customize your public profile URL

When customizing your LinkedIn profile, aim to just have your full name without anything else. If you have a more common name (sorry, John Smith) then you might have to resort to a slight modification. If you can’t add your full name consider adding your middle initial or “your company name” at the end of it. If you leave your company, you can always edit it.

3. Add important websites

Add important websites (LinkedIn limits you to three). Make sure you check off “other,” then add the Website title and URL so people quickly understand the website title. It is better to use “Other” than “Company Website” or any other pick list items LinkedIn provides.

4. Add or tweak your Summary section

Ensure your LinkedIn profile Summary section captures your overall career and specifically your current role at your company and how you help others and your company’s clients. This summary section is basically your elevator pitch in written form. Remember, LinkedIn is not your resume so make sure you are always writing in first person.

5. Make sure you have company logos for each of your positions in your Experience section

Go through your Experience section and make sure you have logos for each of your old positions. Please go to “change company” and find the correct company to ensure the company logo is set up. If your company was acquired by another company, find the acquired company, link it to that and then in Edit Display Name, change to XXX (acquired by XXX).

6. Add articles, blog posts, videos or work samples to your LinkedIn profile

Under your Summary section and past positions in Experience, there is the capability to “add a link” to your profile. Go to your Summary and add articles or blog posts you have written. Or you may want to add videos or samples of your career work.

7. Update your Skills and Endorsements page

Take a proactive approach to editing your endorsements by adding skills you want to be known for with your network. For example, you may want to add “Team Leadership” to your skills. You can’t change the order of these endorsements because LinkedIn has them ranked by number of endorsements for particular skills and orders them accordingly.

8. Follow companies to keep up-to-date with your ecosystem

At the top of LinkedIn in the black header, go to the white search bar and find some companies you want to follow. There are four main categories of companies that you should follow: 1) analysts; 2) partners; 3) competitors; and 4) clients.

9. Connect with “People You May Know” to grow your network

Make sure you have at least 501 people but only connect with people you know. LinkedIn will show how many connections you have until you hit 500. Once you reach over 500 connections, LinkedIn will continue to count. It says “500+” connections on your profile. Remember: People like to connect with “connected” people.

10. Update your LinkedIn status at least once a week and/or write via LinkedIn publisher

One of the pillars to social media success is how many people view your profile and sharing content consistency. Be sure to update your LinkedIn status daily or at least once a week with something that provides value to your network. You may want to put a reminder on your calendar to share an article. You should also think about publishing through LinkedIn.

What steps would you add to this list?

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10 steps to building and managing your personal brand

“All of us need to understand the importance of branding… we are CEOs of our own companies: Me Inc. … our most important job is to be head marketer for the brand called you,” wrote Tom Peters in Fast Company.

Are you branding yourself in everything you do and developing and refining your personal brand?

What is a personal brand?

Personal branding is also known as your career or professional brand. It is the way you present yourself to your colleagues and your network online and off. With the growth of LinkedIn, blogging, social networking and people use search engines all the time, it is important to portray your brand in a positive professional light. Just like a company differentiates itself to stand out from its competitors by identifying and articulating its unique value proposition, you should do the same. If you take a proactive approach to your personal brand, it can benefit your career.

There are 10 key steps to help you develop and take control of your personal brand.

1. Search the major search engines to search your name and its variations

What are the search engines saying about you? Is there someone else in the world that has your same name? Is your identity correct online? If there are variations of your name, have you search those names? The first place to start with your personal brand, especially online, is to find out what is being said about you and what information comes up first in the search engines about you.

2. Clean up your web presence

Are you looking to do some “spring cleaning” because you don’t like what you see? You may want to erase some of yourself from the Internet by using a tool like justdelete.me. This website ranks the process of erasing yourself from easy to impossible. Social networks like Twitter are easy to delete while others like Pinterest are impossible.

3. Proactive create your online reputation with free tools

Create your own personal website that lists all of our social networks with a free tool such as about.me Or brandyourself.com that will give you a letter grade relating how your name ranks in search results. Read 10 free tools to manage your personal brand and online reputationAlso, launch a blog (see step 7).

4. Claim your social media profiles and your personalized URL on LinkedIn

Have you protected yourself from cyber squatters when it comes to your social media profiles? To ensure you secure your desired username or vanity first, visit namechk.com to see if it is still available. You should also secure your personalized URL on LinkedInIt also may worth creating a Google+ account to ensure you should up on the right-hand column of search results. You may want to create a Twitter account to share helpful information with others. I found that my Twitter and LinkedIn accounts to show up near the top of my search results since I share a lot of articles through these networks.

5. Buy your own domain name (even if you are not using it yet)

Do you own the URL of your name or blog name? If not, you should secure it at a website registrar like godaddy.com or networksolutions.comYou may want to read 3 reasons why buying a domain name for your child is a good ideaBy owning your own domain name, you can be sure that if you use that URL, you will rank high in search results. If you don’t own your name, you are leaving your online reputation in the hands of the unknown. Purchasing your name is about $15 a year. Read why you need a domain strategy

6. Set up an ongoing monitoring alert system

It is important to constantly monitor what is being said about you online. Set up Google Alerts or Talkwalker Alertsa free alternative to Google Alerts. When you create the alerts, make sure you put your name with and without quotation markets. You should also include the different variations of your name.

7. Launch a blog where you can publish content and show your perspectives

I found that my blog is ranked within the top 5 search results in Google. You may want to create and publish content on your blog using a platform like wordpress.com or blogger.comRead best free blogging websitesWhen you do start up a blog, remember the Internet is a copy machine. Think before you publish. If you get angry or emotional reacting to something you see online or someone else is provoking you, you may want to email yourself first or ask yourself: would my parents, friends or colleagues like to read this post? A blog is a great way to demonstrate your personal brand. It helps you position yourself in a way that you want to be seen. A blog helps you grow your network beyond your work colleagues, may position yourself as a thought leader at your company, demonstrates your expertise on a topic or topics and shows that you know how to write and communicate (skills your current and potential future employer value).

8. Take some time to get to know yourself and share helpful content on a regular basis

What do you want others to think of you as online? What types of articles do you share with others? Are they personal growth articles, leadership articles, career articles? What do you want to be known for? Your personal brand reflects who you are. It is important to really know your strengths and weaknesses and do what you love. If you can’t blog, do you share useful tips to your colleagues about the industry you work in or how to do PR or marketing better? By learning who are you and what you are good at, you can better take control of your personal brand.

9. Create your elevator pitch and key messages

Just like a company brand creates its elevator pitch of who the company is, why it is unique and different, and why you should care, the same goes with your personal brand. Do you have your elevator pitch created and validated? What are your core or key messages? A good example of where you should really have your elevator pitch down is your LinkedIn summary section or your bio page on your blog. That paragraph or two should sum up your personal brand in a short, concise and compelling way.

10. Develop a feedback loop with those you trust and evolve your personal brand

Just like company brands change over time, your personal brand is constantly changing and evolving. As you gain more work and life experiences, your brand changes to reflect who you are at work and in life so it important to build a feedback loop with friends, family, colleagues and others you trust so they are helping you polish and refine you and your personal brand.

As Jeff Bezos, founder of Amazon, once said:

“Your brand is what people say about you when you’re not in the room.”

Do you know people are saying about your personal brand online and off? Are you taking steps to build, polish and refine it? The key is to remember your personal brand is more than just your job, it is your career. It is the brand called you!

What helpful tips would you add to this list?