25 of the best digital marketing tools you never heard of

One of the biggest challenges digital marketers face is finding the right set of tools. With a lot of digital marketing tools available today, you don’t need a lot of money to help you with your digital marketing efforts.

There are some tools you may not be aware of that can help you with your digital marketing strategy, plan, and execution. To help you with your digital marketing efforts, I have compiled a list of digital marketing tools you have not have heard but are worth checking out and using.

Digital marketing tools you never heard of but should know and use


This tool helps you learn what’s working or not working on YouTube. It will help you improve your YouTube channel. You can find out how your stack up against your competition and how you show up in search.


Siteliner is a free tool to audit your website. It highlights key issues impacting your website’s quality and search engine rankings such as duplicate content, broken links, and pages that are the most prominent to search engines.


This is a tool where you can “put imagination to work.” It is a tool for visual collaboration and brainstorming that enables your team to solve important problems visually.

Content Decay

Just connect to your Google Analytics and Google Search Console with this tool and it will analyze your data to find pages that have lost the most website traffic. Then you can refresh and re-launch them.


This tool has tested more 7 million subject lines. Subjectline.com helps you evaluate your potential options. It gives a deliverability and marketing score. It also provides you with advice on how to improve your subject line.

A/B Testing Significance Calculator

Are you wondering if a design or copy change impacted your sales? Enter your visitor and conversion numbers below to find out in this A/B testing significance calculator. It will tell you if a variation increased your sales, and by how much.


This tool shows you the number of links pointing to any domain or URL. From total link count to even the exact number of unique referring domains, this tools shows you your backlinks. See who is linking to your competition and isn’t linking to you. Find new opportunities to boost your search engine rankings.


Subscribers helps you engage with your website visitors beyond emails by taking advantage of modern channels of customers communication with custom, scheduleable, and dynamic push notifications. If your marketing messages get caught by SPAM filters or buried in an email inbox, this tool can help you get in touch with your audience any time, any day.


This free tool helps you create calculators for your website and you don’t need to hire web developers to create, configure, install, and update them. You can customize ready-to-use templates by industry or build one from scratch.


This tool is a do it yourself video maker. You can produce impressive videos quickly with its drag-and-drop video maker. You don’t have to have video editing experience and you can create videos for any occasion.

SEO Quake

SEOquake is a free plugin for web browsers to provide you with key search engine optimization (SEO) metrics. You can see your PageRank, Alexa rank, backlinks, and keyword density. You can also conduct a quick on-page SEO audit and examine your external and internal links.

LSI Keyword Generator

This tool will help you find latent semantic indexing (LSI) keywords. These LSI keywords can be included in your content so search engines better understand your content and boost your search engine rankings.


This tool will help you create online dashboards so you can connect your data together and monitor key performance indicators (KPIs). You can pull data from Google, HubSpot, and Salesforce. It has more than 100 integrations and 250+ metrics included out of the box.


This tool is a community of influencers where you, if you are an influencer, you can engage with other influencers or if you are using influencer marketing, you can find an influencer. You can use advanced search tools to find influencers and see detailed audience demographics of influencers.

Creator IQ

This tool helps you manage and optimize influencer campaigns at scale. Creator IQ provides different ways to keep track of your influencer campaigns. It helps you choose the right influencers to work with.


This tool helps you start your podcast. BuzzSprout can host, promote, and track the peformance of your podcast. It help you get your podcast into all of the top directors such as Apple Podcasts, Spotify, and Google Podcasts.


This tool uses machine learning and artificial intelligence to optimize your content. It can event help you predict the performance of your content. MarketMuse helps you create relevant, authoritative, and helpful content on any topic.

Easy Word Count

This tool helps you determine how many words and characters your content contains. You just type directly into the tool or you can copy and paste. This tool can help you assess how many words your type per minute.


This tool helps you create landing pages with its easy-to-use drag and drop editor where you can design beautiful and high-converting landing pages. It has ready-to-use templates tailored for different industries.


Lander is a landing page tool so you can build, customize, and publish landing pages for your marketing campaigns. The tool includes dynamic text replacement, auto-fill forms, and integrations with other platforms.


This tool will help you create presentations, infographics, and visuals online. Visme can help you tell and present your stories in an engaging way. It can help you translate boring data into a compelling visual.

Website Authority Checker

Website authority checker helps you, as the tool title says, check the authority of a website. You can see how well a website performs with Google, including domain authority (DA) score, page authority (PA) score (PA), backlinks, website and URL age, and social media score.


This tool help you turn your content into video. The Lumen5 media library gives you easy access to tons of photos, video clips, and audio files so have the elements you need to create videos.


Opinion Stage provides quizzes, survey, and polls so you an engage your audience, generate leads, and extract actionable insights. They have more than 100,000 customers, including top brands such as Mazda & Unlever, NBC and Trip Advisor.


GTmetrix is a free tool where you can test the performance of your website. This toll will help you figure out your website speed score in the eyes of search engines such as Google and how you can improve your score.

Tiny PNG

TinyPNG uses a compression technique to reduce the file size of your PNG files. You can shrink images for your apps and websites. At the free version, you can compress up to 20 images at a time and files you upload must be less than 5MB in size.

Rank Ranger

This tool is a SEO and marketing software as a service (SaaS) platform that tracks and monitors organic, local, mobile, app and video rank on search engines. It also validates and monitors backlink data.


This tool helps you create automatic email signatures so you can enforce and achieve brand consistently with your email signatures. You can extend your marketing campaigns by pushing key messages and promoting your best content.


This tool is a conversational relationship platform. It helps you build customer relationships through conversational, messenger-based experiences. The tool helps your teams have direct, real-time interaction with customers.


This tool helps you make infographic, charts, and interactive maps. Infogram has ready-to-use templates and you can create a custom template that matches with your brand, colors, fonts, and logo. 

SERP Preview

This tools help you ensure your content is optimized for search engine results pages (SERPs). You can see how exactly your website pages will be displayed on Google so you can refine your URLs, page titles, and meta descriptions.


This is an advanced Twitter hashtag tracking tool. It allows you to find the trending hashtags to reach your audience. The tool also provides you with custom suggestions.

HG Insights

This tool uses advanced data science to process unstructured digital documents to produce technology installation information, IT spend, and contract intelligence so you can accelerate your targeting efforts.


This tool is an artificial intelligent (AI) and account-based advertising platform for B2B companies to improve your B2B lead generation efforts. It help you identify target prospects, run multi-variate tests, and optimize your paid digital campaigns in real time.

Team Hively

This tool provides real-time customer feedback you can act on. You don’t have to use customer surveys and can include “smileys” in your email signatures. You can even reward team members for delivering exceptional customer service.


This tool measures how your customers feel about your business. You’ll the “temperature” of your customers so you know what to improve. Instead of guessing of what your customers think, figure it out.

What never heard of digital marketing tools do you find helpful as a digital marketer?

Are there a set of digital marketing tools do you use that others may never heard of? What digital marketing tools do you use to maximize your digital marketing efforts?