Key Takeaways
- Social media management tools help automate content sharing, scheduling, and audience engagement across multiple platforms.
- Using tools like HootSuite, Buffer, and HubSpot, you can streamline your social media strategy and analyze performance.
- Each tool offers unique features, such as CRM capabilities, multi-channel management, and detailed analytics for informed decision-making.
- Costs vary widely from free options to premium plans, catering to both individuals and enterprises.
- Choosing the best social media management tools depends on your organization’s size, goals, and the specific features you need.
With social media management tools, you can utilize automation to share your content and the content of others on your social media channels.
Instead of going through the process of logging into each of your social media accounts to post content, find hashtags, resize images, and engage with your audience, you can use social media management tools to schedule your social media posts days, weeks, or even months ahead of time.
To automate your social media sharing, plan your posts using a calendar or schedule for your organization.
By blocking off parts of your day specifically for social media and creating a social media strategy, you can achieve more than you think in a short amount of time.
To help you with these tasks, you can use social media management tools.
Top social media management tools to explore
Here is a list of the top 10 social media management tools you should consider using:
1. HootSuite
Hootsuite is one of the most popular social media management tools, used by more than 15 million people and more than 800 of the Fortune 1000 companies.
It is one of the top social media management tools because it lets you manage and analyze multiple social media networks, profiles, keywords, and campaigns.
You can add more than 35 social media networks to its platform. It is an all-in-one platform where you can curate content, schedule content, and measure your social return on investment (ROI).
HootSuite makes it easy to add accounts, schedule posts across social media platforms, and add account managers.
It also has a comprehensive training program through Hootsuite Academy that helps you raise your social media game with training and certifications.
Cost: Free plan, $19, $99, and $499 per month. Enterprise pricing is also available (includes a 14-day free trial)
2. Buffer
Buffer is also one of the leading social media management tools. It is a clean and intuitive tool that helps you drive website traffic, increase social media engagement, and save time on social media.
It can help you schedule and manage social media posts across a wide range of social media channels at the best possible times throughout the day.
You don’t have to waste time logging into multiple social media accounts. It can also track links so that you can see what content gets the most traction.
Buffer makes it easy to maintain a consistent presence on social media, helping you build your following and influence.
Buffer has a suite of products for publishing, engagement, analytics, and team collaboration.
Cost: Free plan, $10, $99, $199, and $399 per month (with a 14-day free trial)
3. Hubspot
HubSpot is an inbound marketing and sales software tool that can help you monitor and publish to multiple social media accounts and provide closed-loop reporting.
With HubSpot, you can see which social media channels drive the most engagement and which posts and channels drive leads and sales.
HubSpot’s social media management tools are one part of their all-in-one marketing software.
HubSpot integrates all your marketing efforts, such as social media, email, search engine optimization (SEO), and customer relationship management (CRM), into a single platform, so you can better compare your results across your marketing channels.
Cost: The software starts at $20/month. This package includes more than social media management.
4. Sprout Social
Sprout Social is a social media management tool that allows team members to monitor social media mentions, engage with advocates, schedule content, and use reporting tools. It has more than 19,000 customers.
It provides a customer relationship management (CRM) feature like HubSpot. Having complete social media profiles of your customers can help you build stronger relationships.
Similar to Hootsuite and Buffer, Sprout Social lets you combine multiple social media tools into a single platform to schedule, monitor, and report on your social media efforts. Sprout Social provides beautiful reports with minimal editing.
Cost: $99, $149, and $249 per user per month (with a 30-day free trial)
5. Twitter TweetDeck
Twitter‘s TweetDeck is an excellent way to manage your Twitter accounts. It has a multi-column layout so you can follow many conversations at once and schedule content to your Twitter accounts.
TweetDeck offers a Twitter experience that lets you manage multiple Twitter accounts, schedule tweets, and build Twitter collections.
Cost: Free
6. Sprinklr
Sprinklr is an all-in-one service that helps you with posting, approving content, and reporting.
It offers a suite of products, including Experience Cloud for Social Media Management, which helps large companies reach their audiences across more than 25 social media channels.
This software helps large enterprises collaborate effectively and listen to and engage their customers.
Cost: For large enterprise teams. Price not listed on their website.
7. Oktopost
Oktopost is a social media management platform for B2B marketers. This tool helps them generate leads through social media and create business value from social media.
This software has all the tools most B2B marketers would want, including publishing, analytics, and advocacy.
Cost: Price is determined by your company’s organization structure (number of marketing teams), user seats, social advocates, and social profile.
8. Khoros
Khoros is a social media tool geared toward some of the world’s largest companies. Their clients include 3M, LinkedIn, and Johnson & Johnson.
This software helps large enterprises manage their social media channels and engagement.
Cost: For large enterprise teams. Price not listed on their website.
9. CoSchedule
CoSchedule is a social media management tool that will help your company manage and collaborate with your team.
With this software, you can create your social media posts, content, events, and tasks.
CoSchedule is great for marketers who want to organize projects in one repository. You can put social media, content, events, and emails in one place.
Cost: $30, $60, $300, and up to $1,600 per month (with a 14-day free trial)
10. Agora Pulse
Agora Pulse is an all-in-one social media platform that can help your company with social media scheduling, engagement, and reporting.
It has features such as competitor analysis and Facebook contest applications.
Cost: $49, $99, $199, and $299 per month (with a 15-day free trial)
BONUS: SmarterQueue
You can schedule your content into categories with their own separate queues and posting plans, so you don’t need to worry about timing.
You can also set your content to recycle so it joins the queue again, increasing its reach.
Cost: Agency is $67.99/month, business is $33.99/month, solo and custom is $16.99/month. They also have two free tools: Social Report and Instagram Top Nine.
What’s your go-to social media management tool?
There are various social media management tools, depending on your company’s size. How many social media channels are you managing? What features do you want? What are your goals for social media?
Is your favorite social media management tool on this list?
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