In an ever-growing stream of information, how do you stand out from the marketing clutter? In the last couple of years, 90% of the world’s data has been created. There’s an overwhelming amount of content with many solutions and ideas.
Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day. The only thing worse than not enough is too much. There is too much of a good thing.
Large amounts of photographs, text, voice, and video data are produced every day. We live in an ever-growing stream of information that’s available at our fingertips. This has led to an ever-increasing problem of content overload.
With so much information, you probably are asking yourself:
- How do I break through the noise?
- What do I need to do to rise above the clutter?
- How do I overcome the hodgepodge of content?
How to rise about the marketing clutter
Gaining attention is a struggle for today’s marketers and entrepreneurs. It’s more difficult every day as the internet becomes saturated. There’s an art and science to gaining awareness for your brand. Let’s discuss three simple yet powerful ways you can rise above today’s marketing clutter and stand out.
1. Use the psychology of color
It’s imperative marketers and entrepreneurs understand the power of color psychology and the theory behind it. Different colors impact how consumers unconsciously perceive brands. Consumers consider visual appearance and color necessary, with 85% citing color as the primary reason for buying a product.
Make sure you have the right color combination. It can make all the difference in standing out in a crowded marketplace by helping you connect with your target market.
This combination includes complementation, contrast, and vibrancy. Complementation is about seeing colors in relation to other colors and using opposite sides of the color spectrum to design a visually appealing product.
Contrast reduces eyestrain. It captures a user’s attention and helps them focus on specific page elements. Vibrancy dictates the emotion of your design. Using brighter colors in your design makes the user feel more energetic, while darker colors relax the mind.
2. Tap into the power of movement
Studies show our brain processes images 60,000 times faster than simple text, and 90% of information sent to our brains is visual. People remember 80% of what they see, 20% of what they read, 10% of what they hear.
Videos are 12 times more likely to be watched by your audience than simple text, according to Vidyard. Video is one of the most useful visual content assets for your brand.
An excellent alternative to creating an actual video is a moving GIF. It prompts 55% more engagement, according to Twitter. Use a GIF from Giphy. It can be more potent than a simple image.
Our brain is hardwired to respond to movement and video. Our survival tactic comes from our ancestors, who were constantly on guard against predators. Movement makes our brain pay attention and check for potential threats in our environment. Take advantage of this fact.
3. Tell a short, compelling story
Writing and storytelling have become the foundations for great marketing. When you tell a short, compelling story spoken in plain English, you’ll engage your audience. They will digest what you are saying and visualize it in their brain. Good storytelling is simple, emotional, truthful, authentic, and valid. Effective storytelling taps into our emotions, motivations, and human behavior psychology.
When you are telling your stories, you should ask yourself:
- Does this story tell people something new?
- Is it insightful and helpful?
- Does it make people think differently?
- Is it entertaining?
- How does the hero of your story deal with opposing forces?
- Is the story easy to understand?
- Does it make your audience feel smart?
Answering these questions will help you. Take a look at your stories, especially each of your sentences. How many words do you really need? Can you tell the story the same way yet with fewer words? Can a sentence with 20 words be turned into a sentence with 10 words? Less is more. Let your audience use their imagination. Let them fill in their own interruption of your story with their life experiences.
Bringing it all together
Gaining attention is a constant struggle for marketers and entrepreneurs. It’s becoming more and more difficult every day as the internet becomes saturated with content. By using specific colors that elicit emotions, the power of moving images, and telling a simple yet compelling story, you can rise above the rest and breakthrough today’s marketing clutter.