Top 10 digital marketing books you should read in 2018

While you cannot learn everything there is to know about digital marketing from books, books can give you new ideas and explain some things you always wanted to know.

With the new year coming up, you should put some of these digital marketing books on your reading list.

Some of these books will be a good read while others will be more entertaining read.

These books should help you with useful digital marketing tips and best practices that will enable you to help your company or your personal brand with its digital marketing efforts.

Here is a list of top 10 books you should read about digital marketing in 2018.

1. Digital Marketing for Dummies

Digital Marketing for DummiesAuthors: Ryan Deiss and Russ Henneberry

Why should you read this book? This 300-page book shows you how to use digital marketing to grow your organization, increase audience engagement, and acquire new customers. This useful marketing book covers the customer journey, marketing strategy and planning, landing pages, blogging, search engine optimization (SEO), search engine marketing (SEM), social media, digital advertising, email marketing, and analytics.

 

2. Hit Makers: The Science of Popularity in an Age of Digital Distraction

Hit MakersAuthor: Derek Thompson

Why should you read this book? Derek Thomson, an Atlantic senior editor, discusses the hidden psychology of why we like what we like and talks about the economics of cultural markets that shape our lives. From why Facebook is the world’s most important modern newspaper, to why almost all Hollywood blockbusters are sequels, reboots, and adaptations, to how data scientists proved that “going viral” is a myth, the book tells fascinating stories of how culture happens and why things become popular.

 

3. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

What Customers CraveAuthor: Nicholas J. Webb

Why should you read this book? This book discusses how to treat customers and move beyond customer service to create exceptional customer experiences. The author examines how in today’s digital age is changing consumer expectations and what companies should do to stay on top. It boils down to two key questions: What do your customers love? What do they hate? If your organization answers these questions, it will be successful. This book will provide you with invaluable insights into who customers are and what they care about in the internet age.

 

4. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You

Top of MindAuthor: John Hall

Why should you read this book? This book sheds light on how to stay top of mind with your audience and lead your industry. The author explains how he built both his brand and his business relationships through helpful and engaging content. The book provides tips on how to earn trust with your audience with digital marketing so that you become the first choice for your audience. Successful businesses and leaders have one thing in common: their names come top of mind when people think about their particular industries.

 

5. Chief Marketing Officers at Work

CMOs at WorkAuthor: Josh Steimle

Why should you read this book? This book examines the balancing act between analytics and intuition from the perspectives of some top chief marketing officers (CMOs) and C-level executives at some of the top brands. With more data available for marketers and the ever-increasing need for collaboration at the leadership level at organizations, this books shows what successful marketers do and the skills they use to thrive. The author explores how marketing executives adapt to changes that impact their jobs in the areas of technology, language, and culture. The book explains how the marketing leader decisions are dominated by data rather than gut intuition.

 

6. Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing

Performance PartnershipsAuthor: Robert Glazer

Why should you read this book? This book discussed how affiliate or performance marketing is a misunderstood term and basically represents something positive: paying only for marketing that delivers actual, quantifiable results or outcomes. The author takes a look at how affiliate or performance marketing evolved, how it impacts the changing digital marketing landscape, and how it can be used to improve your organization. Discover how digital marketing is focused on creating transparent partnerships and relationships that improve your company’s reach and revenue.

 

7. Originals: How Non-Conformists Move the World

OriginalsAuthor: Adam Grant

Why should you read this book? This New York Times bestseller explores how people can best champion new ideas. Using research and stories from business, politics, sports, and entertainment, the author shows you how to recognize a good idea, how to build a coalition of allies, how to choose the right time to act and how leaders can build cultures at their organizations that welcome dissent. This book shows that by fighting groupthink, your organization can become even more successful. The author provides insights about how to reject conformity and how to improve the status quo.

 

8. Invisible Influence: The Hidden Forces that Shape Behavior

Invisible InfluenceAuthor: Jonah Berger

Why should you read this book? People believe they have greater control over their decision making than they actually do. However, the reality is that we are all subject to the power of social influence. From the bestselling author of the book Contagious, the author explores in his new book the secret influences that impact our decisions. From what we buy to what careers we choose to what we eat, this book uncovers the forces that subtly shape our behavior. After reading this book, you will understand how social influence works and how this knowledge can help you exert more control over your behavior.

 

9. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience

Digital SenseAuthors: Travis Wright and Chris Snook

Why should you read this book? The authors realize that today marketing is all about customers service and that we live in an age of opportunity: create a more engaged customer experience strategy. This book explores two frameworks for implementing a new marketing operating system for optimizing the customer experience and help your organization gain a competitive advantage. This book explores how organizations can best compete in today’s market by meeting customers where they are and how to engage them in an effective way.

 

10. The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media

Road to Recognition A to Z Personal BrandingAuthor: Seth Price and Barry Feldman

Why should you read this book? This book shows you that everyone has a personal brand whether they recognize it or not. This A to Z guide provides you with 26 lessons on how to successfully develop your personal brand. The authors provide an actionable roadmap for developing your personal brand and accelerating your professional success. Whether you are an entrepreneur, a business leader or a marketer, this book provides you with insights from professionals who are reaping the rewards from their successful personal branding efforts.

What digital marketing books would you add to this list?

Is your favorite digital marketing book missing from this list? Leave a comment below so you can share your thoughts on books that are a must read about digital marketing.

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