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Author: mattroyse

Matthew Royse is the marketing director for Syntax, a leading global managed cloud provider for mission-critical applications. Matthew has 20 years of experience in marketing and communications working in many industries such as financial services, technology, media, and entertainment. Matthew taught social media and digital marketing classes at Duke University.
The rise of pinball searches SEO

The rise of pinball searches and what it means for SEO

On May 12, 2020March 27, 2025 By mattroyseIn Digital Marketing, SEO

A study shows the visual weight of a SERP can influence how a user looks at the results. Find out what that means for SEO.

Effective and reply-worthy LinkedIn InMails

How to send effective and reply-worthy LinkedIn InMails

On May 11, 2020January 14, 2026 By mattroyseIn Social Selling

LinkedIn InMail is a private email message that enables you to reach other LinkedIn members. These 10 tips can help you compose successful LinkedIn InMails.

A to Z guide to social media

Your A to Z guide to social media

On May 6, 2020March 27, 2025 By mattroyseIn Social Media1 Comment

A compact roadmap to social media โ€“ compiled as an easy-to-follow A to Z guide.

Build successful social selling program

10 tips to build a successful social selling program today

On May 5, 2020January 14, 2026 By mattroyseIn Social Selling

Learn how to build a social selling program at your organization.

A to Z guide to personal branding

Your A to Z guide to personal branding

On May 4, 2020March 27, 2025 By mattroyseIn Personal Branding

This is your roadmap to personal branding. Discover the 26 things you should know about personal branding in this easy A, B, C format.

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About Matthew Royse

Matthew Royse

Matthew Royse

Iโ€™m Matthew Royse, a marketer, strategist, and lifelong learner. With 20+ years of experience in demand gen, content, and digital marketing, Iโ€™ve helped brands grow smarter and faster. Iโ€™ve taught at Duke, led high-impact teams, and built campaigns that drive results. I use everything Iโ€™ve learned to help others fuel their minds and grow, one idea at a time.

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Top 10 Most Popular Blog Posts

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Recent Posts

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