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Author: mattroyse

Matthew Royse is the marketing director for Syntax, a leading global managed cloud provider for mission-critical applications. Matthew has 20 years of experience in marketing and communications working in many industries such as financial services, technology, media, and entertainment. Matthew taught social media and digital marketing classes at Duke University.
Content marketing is king

7 reasons why content marketing is still king

On March 12, 2020May 10, 2025 By mattroyseIn Content Marketing, SEO

Here are some reasons why content marketing is one of the most effective components of marketing today.

How to best use stock photos

This is how to best use stock photos

On February 20, 2020May 23, 2025 By mattroyseIn Content Marketing

Learn how to correctly and wisely use stock photos on your website and in your marketing materials.

Marketers undervalue thought leadership impact on demand generation

This is why marketers undervalue thought leadership

On February 13, 2020March 26, 2025 By mattroyseIn Content Marketing, Digital Marketing, Marketing

This study shows thought leadership content impacts demand generation more than marketers realize.

Learn Marketing from a Wine Label

5 things you can learn about marketing from a wine label

On December 21, 2019March 27, 2025 By mattroyseIn Marketing

The quality of wine is perceived through the marketing of that wine. Find out what a wine label can teach you about marketing.

Color psychology and its role in digital marketing

Color psychology and its role in digital marketing

On March 28, 2019April 9, 2025 By mattroyseIn Digital Marketing, Marketing

Color choice is not something to be taken lightly. Learn how you can use color psychology to help build a strong and reliable brand.

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About Matthew Royse

Matthew Royse

Matthew Royse

Iโ€™m Matthew Royse, a marketer, strategist, and lifelong learner. With 20+ years of experience in demand gen, content, and digital marketing, Iโ€™ve helped brands grow smarter and faster. Iโ€™ve taught at Duke, led high-impact teams, and built campaigns that drive results. I use everything Iโ€™ve learned to help others fuel their minds and grow, one idea at a time.

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