We live in a world that requires constant learning.
The speed with which new ideas travel means everything is changing all the time. And this is just as true in marketing as anywhere else.
New ways to communicate with people, as well as changing consumer preferences, makes it absolutely necessary to stay on top of current trends.
However, this is much easier said than done.
As someone working in marketing, it’s likely already hard enough to balance your daily tasks and responsibilities with your non-work life.
Finding time to consume media that informs you about current trends in the industry seems like nothing more than a pipe dream.
But it doesn’t need to be this way.
Podcasts make learning something you can multitask. No matter how busy we are, everyone has some downtime.
You can listen to a podcast on your commute, or you can turn it on while sitting down to your morning coffee. This is a great way to stay on top of the latest in the marketing world without having to take too much time away from your other responsibilities.
Yet as with anything, there are about a million different podcasts you can choose from.
While they can save you time, deciding which ones to listen to can take hours. To make things a little easier, here are seven great ones you should listen to.
If you don’t have a proper understanding of the audience you’re targeting, it’s very unlikely your marketing efforts are going to succeed. And the days of saying, “My target audience is males aged 18-34” are over. You need to be much more specific than this to be successful.
The Know Your Audience podcasts offers some really good insight and case studies of how to do market research. Consider listening so that you can improve your knowledge of your target audience and have more success with your campaigns.
Digital marketing has taken the industry by storm. Social media, blogs and search engines have opened the door to endless communication with your target audience. All of these have the same goal, though: to drive traffic and conversions. But driving traffic is much easier said than done.
Consumers are exposed to endless persuasion, and to successfully drive traffic, you need to find a way to stand out from the crowd. Perpetual Traffic discusses traffic in-depth, helping you understand the different kinds of traffic, where they come from, why it grows and how to maintain it. If you’re using digital marketing tactics at all (which you surely are), then consider listening to this wonderful podcast to learn how to be better.
As we mentioned earlier, one of the biggest roadblocks to perpetual learning is time. And this is part of what makes Marketing Over Coffee such a great podcast for marketers. Each episode is only 20 minutes long, but they still offer a ton of detail. Part of this is because of the focus.
Each show is dedicated to one topic, such as SEO, email marketing, content marketing, etc. They jump right in and give lots of detail from the first second to the last. It’s a great way to absorb some useful insight in a short period of time.
There’s nothing better than learning from someone who has had success. Gary Vaynerchuk has built a business as a motivational speaker and self-help coach largely by building a personal brand and marketing online.
His podcasts are high-energy, and they provide real, practical advice on how to use marketing to drive sales and loyalty. Also, most of the show is designed around user-submitted questions, so this gives you the chance to learn about some of the problems others in your field are facing. You could also submit a question of your own to get more specific help and advice.
Successful marketing makes use of current trends. Being able to establish yourself as relevant and useful in this current moment is critical to building brand affinity and to driving conversions. In This Old Marketing, hosts Joe Pullizi and Robert Rose talk about exactly this. They discuss current trends in pop and consumer culture, highlighting how you can leverage these to make you a more successful marketer.
Also, this show puts a big emphasis on the practical. The last segment of each episode, also titled “This Old Marketing,” features a case study or other example of how what was discussed on the show plays out in real life. This helps to make this podcast a must-listen for marketers of all different kinds.
While marketing may dominate your life, you must never forget that it’s just one part of the business. And marketing, like everything else, needs to support company growth. If it doesn’t, then it’s not successful.
The Growth Show offers some higher-level insight into how marketing supports growth, helping you approach your strategic thinking sessions from a better position. This is a great podcast for helping us remember the purpose of marketing and how it fits into the bigger picture.
Nowadays, the saying “content is king” is more important than ever. With so much content available to people, getting their attention is a tall task. You need to not only have the right content, but to have maximum impact, you also need to make sure you’re sending it through the right channels.
Steve Rubel, in Content Convergence, discusses the many different types of content and the different purposes they serve. It’s incredibly useful for helping you analyze your own content marketing strategy and to see how you can improve it so that it will support your overall business goals.
Okay, there you have it. Seven different podcasts covering a wide variety of topics that will all help you improve as a marketer.
All are available on iTunes podcasts or wherever else you get your podcasts, so sign on, download a few episodes and start listening today.