It’s not hard to see that video marketing is becoming a trend. No matter whether you are running a small organization or a large enterprise, video marketing is one of the compelling strategies that will help you in making your business succeed.
It not only helps the organization to promote the brand but also helps in converting anonymous visitors into qualified leads easily. Due to its excellent results, companies are using videos as one of their digital marketing tools.
There are no two opinions that videos are the future of digital marketing. If you are reading this article, there are chances that you might get stuck into whether you should make a shift towards having a video marketing strategy or not.
In this article, we outline the reasons that video marketing can help you stay ahead of this competition and why video is critical to a successful digital marketing strategy.
There are plenty of videos out there that help you to skyrocket your business. We found an explainer video is one of the most effective videos as it is both a simple and cost-effective way to attract, engage, and delight visitors. Even 64% of business owners believe that an explainer video helps them to boost sales.
6 reasons why to use video marketing to grow your business
Now, without any further discussions, let’s take a rundown to know how video marketing can grow your business.
1. Increase brand awareness
Videos have always been at the top for entertainment. But today, video content helps the marketers to spread brand awareness and establish a good connection between the company and the audience.
As per the research, it is found that companies using video marketing can increase brand awareness by 52% by showing the fun side of their company to the customers.
The higher the brand awareness, the better the business growth.
If you want to grab the visitor’s attention, then start focusing on improving your brand awareness.
2. Accelerate your conversion rate
Improvement in the conversion rate is another benefit of adding videos in the marketing strategy. When you increase your conversion rate, the higher the chance of sales. According to Forbes, adding a video to marketing emails can boost click-through rates by 200-300%. Embedding videos in landing pages can increase conversion rates by 80%. If your goal is to compel the visitors to make a purchase and become a promoter, then video marketing is one of the best ways to turn your dream into reality.
3. Videos are informational and educational
Catching the visitor’s eyes, especially those who are busy and aren’t big readers, is challenging. Are you facing a similar challenge? If yes, then instructional videos such as explainer videos and whiteboard animation videos will help you to teach your audience about the new product/service without any hassle.
If you are planning to launch a new product or service which is difficult to understand, video marketing will help your audience understand difficult concepts quickly. It is one of the best ways to explain a huge amount of information in a short period.
According to Wyzowl, 98% of people prefer watching videos to understand new concepts/products/services. And 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
Uploading high-quality and short videos bring new concepts to life. They also drive high traffic to your website. Therefore, videos are the perfect combination of nostalgia, entertainment, and simplicity. Start creating compelling and informative videos to make your business stand out.
4. Improves your Google search ranking
If you are struggling to keep your business at the top searches of the Google, video marketing will help you to increase your search ranking and reduce the bounce rate.
Nowadays, people have very little time to scroll, so they prefer opening the links that are at the top. Also, if the visitor didn’t find the content useful, then without a single thought, they redirect to another, which only increases the website bounce rate. That’s not good.
Google loves videos with YouTube (which Google owns) as the second biggest search engine. Video helps visitors stay on your website, lowering your bounce rate and increasing your chance of conversions. If you want your product to be searched and purchased, then create meaningful, creative, and professional videos.
5. Better engagement with mobile users
Today, no one can imagine a world without mobile phones. There are around billions of people around the world who are using smartphones. In fact, 90% of people prefer watching videos on their mobile devices. People find the video entertaining and educational. They love to share videos with their friends, which will increase the social shares.
Having a mobile-optimized video increases your website traffic and generates better relationships with the customers. Give your audience a better choice by creating a mobile-optimized video.
6. Raises customer’s retention
Do you want to reach a wide range of customers besides staying competitive? Yes. Use your video marketing strategy to build customer’s trust. According to Wordstream, 95% of people say that the concept/message shared in the video is retained significantly more. Only 10% remember the same concept after reading the text.
The higher the retention rate, the more the trust. The more the confidence, the higher the conversions.
Building long term relationships with the clients will promote your brand and accelerate your business return on investment (ROI). To foster trust, create appealing and instructive videos to give them a reason why they should purchase the product.
Video marketing can help you grow your business
Video marketing is one of the easiest and cost-effective ways to promote and educate customers about your products and services. Videos will help you increase engagement, improve your search engine rankings, and elevate your business growth. Hopefully, the above-added points are enough to make you realize the importance of video marketing in the business world. What are you waiting for? Roll up your sleeves and start creating videos.
This guest blog article was written by Danish Wadhwa, who is an entrepreneur, growth hacker, and digital marketing professional. He helps companies with sales conversion optimization. Danish is a high-energy individual fueled by his passion for helping businesses grow digitally.