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Successful social media strategy

7 essential Cs for an effective social media strategy

On August 18, 2025December 9, 2025 By mattroyseIn Career, Content Marketing, Marketing, Personal Branding, Social Media7 Comments

Learn how to develop a successful social media strategy by understanding the seven Cs for improved engagement and presence.

Personal Branding

10 tools for managing your personal brand online

On March 25, 2025May 23, 2025 By mattroyseIn Personal Branding, Personal Development, Personal Growth, Self Improvement2 Comments

Managing your personal brand and online reputation is not an easy task. There are 10 tools that can help you.

How to win friends and influence others on social media

7 ways to win friends and influence others on social media

On November 16, 2023May 15, 2025 By mattroyseIn Communications, Personal Branding, Personal Development, Personal Growth, Productivity, Self Improvement, Social Media10 Comments

Here are some ways you can help your you and organization make more friends and influence others on social media.

Steps to building and managing your personal brand

10 simple steps to manage your personal brand

On April 6, 2020October 3, 2025 By mattroyseIn Personal Branding

These 10 key steps can help you develop and take control of your personal brand.

About Matthew Royse

Matthew Royse

Matthew Royse

I’m Matthew Royse, a marketer, strategist, and lifelong learner. With 20+ years of experience in demand gen, content, and digital marketing, I’ve helped brands grow smarter and faster. I’ve taught at Duke, led high-impact teams, and built campaigns that drive results. I use everything I’ve learned to help others fuel their minds and grow, one idea at a time.

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