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Tag: Paid Media

Efficiency of PPC campaigns

How to measure the efficiency of your PPC campaigns

On February 23, 2021January 2, 2021 By mattroyseIn Digital Marketing

Pay-per-click (PPC) is a digital marketing tactic where you pay a fee for each ad click. Find out to measure the efficiency of PPC campaigns.

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About Matthew Royse

Matthew Royse

Matthew Royse

Matthew Royse is the marketing director for Syntax, a leading global managed cloud provider for mission-critical applications. Matthew has 20 years of experience in marketing and communications working in many industries such as financial services, technology, media, and entertainment. Matthew taught social media and digital marketing classes at Duke University.

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