10 of the best social media management tools you should use

With social media management tools, you can utilize automation to share your content and the content of others on your social media channels.

Instead of going through the process of logging into each of your social media accounts to post content, find hashtags, resize images and engage with your audience, you can use social media management tools to schedule your social media posts day, weeks or even months ahead of time.

In order to automate your social media sharing, you should plan your social media posts using a calendar or schedule for your organization.

By blocking off parts of your day specifically for social media and creating a social media strategy, you can achieve more than you think in a short amount of time.

To help you with these tasks, you can use social media management tools.

Top social media management tools to explore

Here is a list of the top 10 social media management tools you should consider using:

1. HootSuite

hootsuiteHootsuite is one of the most popular social media management tools since it is used by more than 15 million people and more than 800 of the Fortune 1000 companies. It is one of the top social media management tools because you can manage and analyze multiple social media networks, profiles, keywords, and campaigns.

You can add more than 35 social media networks to its platform. It is an all-in-one platform where you can curate content, schedule content, and measure your social return on investment (ROI).

HootSuite makes it easy to add accounts, schedule posts across social media platforms and add account managers. It also has a comprehensive training program through Hootsuite Academy that helps you raise your social media game with training and certifications.

Cost: Free plan, $19, $99, and $499 per month. Enterprise pricing is also available (includes a 14-day free trial)

2. Buffer

bufferBuffer is also one of the leading social media management tools. It is a clean and intuitive tool that helps you drive website traffic, increase social media engagement and save time on social media.

It can help you schedule and manage social media posts across a wide range of social media channels at the best possible times throughout the day. You don’t have to waste time logging into multiple social media accounts. It can also track links so that you can see what content gets the most traction.

Buffer makes it easy to maintain a consistent presence on social media so you can build your following and influence. Buffer has a suite of products for publishing, engagement, analytics and team collaboration.

Cost: Free plan, $10, $99, $199, and $399 per month (with a 14-day free trial)

3. Hubspot


Hubspot is an inbound marketing and sales software tool that can help you monitor and publish to multiple social media accounts and get closed-loop reporting data. With HubSpot, you can see what social media channels drive the most engagement and what social media posts and channels drive leads and sales.

HubSpot’s social media management tools are one part of their all-in-one marketing software. HubSpot integrates all your marketing efforts such as social media, email, search engine optimization (SEO), and customer relationship management (CRM) into a single platform, you can better compare your results across your marketing channels.

Cost: The enterprise version of their marketing software starts at $2,400 a month. This package includes more than social media management. If you are a HubSpot customer, you should consider using the social media management part of their software.

4. Sprout Social

sprout socialSprout Social is a social media management tool that allows team members to monitor social media mentions, engage with advocates, schedule content, and use reporting tools. It has more than 19,000 customers.

In fact, it provides a customer relationship management (CRM) feature like HubSpot. Having complete social media profiles of your customers can help you build stronger relationships.

Similar to Hootsuite and Buffer, Sprout Social can help you combine several social media tools into one platform so you can schedule, monitor and report on your social media efforts. Sprout Social provides beautiful reports without a lot of editing.

Cost: $99, $149, and $249 per user per month (with a 30-day free trial)

5. Twitter TweetDeck

Twitter TweetDeck.PNGTwitter‘s TweetDeck is an excellent way to manage your Twitter accounts. It has a multi-column layout so you can follow many conversations at once and schedule content to your Twitter accounts.

TweetDeck offers a Twitter experience where you can manage multiple Twitter accounts, schedule tweets, and build Twitter collections. You can view multiple timelines in one easy interface and includes advanced features to help get more out of Twitter.

Cost: Free

6. Sprinklr

SprinklrSprinklr is an all-in-one service that helps you with posting, approval of content and reporting. It has a suite of products, including Experience Cloud for Social Media Management that helps large companies serve their audience across more than 25 social media channels. This software helps large enterprises can collaborate effectively and listen and engage their customers.

Cost: For large enterprise teams. Free demo. Price not listed on their website.

7. Oktopost

OktopostOktopost is a social media management platform for B2B marketers. This tool helps them generate leads through social media and create business value from social media. This software has all the tools most B2B marketers would want, ranging from publishing to analytics to advocacy.

Cost: Price is determined by your company’s organization structure (number of marketing teams), user seats, social advocates, and social profile.

8. Spredfast


Spredfast is a social media tool geared for some of the world’s largest companies. Their clients include 3M, LinkedIn, and Johnson & Johnson. This software helps large enterprises manage their social media channels and engagement.

Cost: For large enterprise teams. Free demo. Price not listed on their website.

9. CoSchedule

CoSchedule.PNGCoSchedule is a social media management tool that will help your company manage and collaborate with your team. With this software, you can create your social media posts, content, events, and tasks. CoSchedule is great for marketers who want to organize  projects in one repository. You can put social media, content, events, and emails in one place.

Cost: $30, $60, $300, and up to $1,600 per month (with a 14-day free trial)

10. Agora Pulse

Agora Pulse.PNG

Agora Pulse is an all-in-one social media platform that can help your company with social media scheduling, engagement and reporting. It has features such as competitor analysis and Facebook contest applications.

Cost: $49, $99, $199, and $299 per month (with a 15-day free trial)

BONUS: SmarterQueue

SmarterQueue is a tool to help you with social media scheduling, curation, and analytics. Using the tool, you can post to Facebook, LinkedIn, Twitter and Instagram. You can schedule your content into categories with their own separate queue and posting plan so you don’t need to worry about timings. You can also set your content to recycle so they join the queue again, increasing your reach of your content.

Cost: Agency is $67.99/month, business is $33.99/month, solo and custom is $16.99/month. They also have two free tools: Social Report and Instagram Top Nine.

What’s your go-to social media management tool?

There are many different types of social media management tools depending on the size of your company, how many social media channels you are managing, what features you want, what your goals are for social media and what specific needs you have such as leads if you are in the B2B industry. Is your favorite social media management tool on this list?