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Tag: Google

The Ultimate Guide on Writing for Readers and Google

The ultimate guide on writing for readers and Google

On December 23, 2020November 17, 2020 By mattroyseIn Digital Marketing, Search Engine Optimization (SEO)

Writing for both your readers and Google can be difficult. With these tips, you can better engage your audience and rank higher in search.

Best digital marketing tools to reference

150 of the best digital marketing tools to reference in 2021

On December 22, 2020December 22, 2020 By mattroyseIn Be More Productive, Communications & PR, Content Marketing, Digital Marketing, Email Marketing, Grow Your Career, Marketing, Personal Branding, Search Engine Optimization (SEO), Social Media, Social Selling

One of the biggest challenges digital marketers face is finding the right tools. Here are some of the best digital marketing tools.

Google Ads Remarketing Optimization

Google Ads remarketing optimization: what you should know

On November 11, 2020November 10, 2020 By mattroyseIn Digital Marketing

What is Google Ads remarketing? Discover the five main ways to optimize your Google Ads and target high intent users during their journey.

Use Google Analytics and Facebook Ads for marketing attribution

How to use Google Analytics and Facebook Ads for marketing attribution

On September 8, 2020September 8, 2020 By mattroyseIn Digital Marketing, Social Media

To get the most out of your Google Analytics and Facebook Ads accounts, here are some tips for how to use it for marketing attribution.

Google Zero Click

What are Google zero-click searches and why are they important?

On June 16, 2020July 12, 2020 By mattroyseIn Digital Marketing, Search Engine Optimization (SEO)

To allow users to quickly find what they are looking for, Google introduced zero-click searches. Find out how it impacts your SEO.

Virtual assistants keyword research

How virtual assistants are changing keyword research

On May 14, 2020July 13, 2020 By mattroyseIn Digital Marketing, Search Engine Optimization (SEO)

Learn how virtual assistants are changing keyword research and how to start implementing voice search optimization strategies.

The rise of pinball searches SEO

The rise of pinball searches and what it means for SEO

On May 12, 2020August 29, 2020 By mattroyseIn Digital Marketing, Search Engine Optimization (SEO)

A study shows the visual weight of a SERP can influence how a user looks at the results. Find out what that means for SEO.

Personal Branding

10 tools to manage your personal brand and online reputation

On May 9, 2020July 4, 2020 By mattroyseIn Personal Branding3 Comments

Managing your personal brand and online reputation is not an easy task. There are 10 tools that can help you.

Steps to building and managing your personal brand

10 steps to building and managing your personal brand

On April 6, 2020August 1, 2020 By mattroyseIn Personal Branding

These 10 key steps can help you develop and take control of your personal brand.

A to Z Guide to content marketing

Your A to Z guide to successful content marketing

On March 22, 2020July 6, 2020 By mattroyseIn Content Marketing, Search Engine Optimization (SEO), Social Media1 Comment

This A to Z guide to content marketing can help you master the fundamentals of content marketing.

Things to consider before launching a new website

8 things to consider before launching a new website

On March 19, 2020August 2, 2020 By mattroyseIn Content Marketing, Digital Marketing

These tips will help you through the process of making your website launch a success.

Write better Google Ads improve PPC

How to write better Google Ads and improve your PPC performance

On January 30, 2020July 14, 2020 By mattroyseIn Digital Marketing

Writing ad copy for Google Ads is an art and a science. These 17 tips can help you.

Google RankBrain to optimize your content

Using Google RankBrain to optimize your content

On December 17, 2019July 15, 2020 By mattroyseIn Digital Marketing, Search Engine Optimization (SEO)

Learn what Google RankBrain is, what it looks at on a website, and how you can use it to improve your content.

45 ways to use Google to improve your productivity [infographic]

On November 13, 2018March 10, 2021 By mattroyseIn Be More Productive, Grow Your Career

There a lot of tricks and shortcuts you can use on Google. These tips can help you maximize your time spent on Google.

How to boost your search engine rankings on Google

How to boost your search engine rankings on Google [infographic]

On July 17, 2018July 20, 2020 By mattroyseIn Search Engine Optimization (SEO)

Increase search engine traffic to your website or blog by following these 8 tips.

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About Matthew Royse

Matthew Royse

Matthew Royse

Matthew Royse is the marketing director for Syntax, a leading global managed cloud provider for mission-critical applications. Matthew has 20 years of experience in marketing and communications working in many industries such as financial services, technology, media, and entertainment. Matthew taught social media and digital marketing classes at Duke University.

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